E-Commerce Growth Lead

Mayfly Agri (Pty) Ltd; Lichtenburg; On-site; ZAR 800,000 - 1,000,000; Full time

Job summary

Mayfly Agri (Pty) Ltd is seeking an experienced E-commerce Leader to manage and optimise our online channel, including product catalogues, digital marketing and logistics integration. You will drive ROI-focused campaigns, oversee vendors, and ensure compliant, high-quality customer experiences across desktop and mobile.

The role requires strong stakeholder collaboration across retail, IT, finance and marketing, with a focus on efficient fulfilment and profitable online growth in a multi-branch

Qualifications

• Bachelor's degree in a related field as listed in the requirements.
• 5+ years of e-commerce leadership experience in agriculture/retail/hardware or multi-branch environments.
• Experience leading complex e-commerce migrations or bespoke software deployments.
• Experience integrating third-party logistics and courier APIs and automated dispatch workflows.
• Experience managing digital ad budgets with measurable ROI.
• Knowledge of major South African regulatory acts (ECTA, POPIA, CPA, Cybercrimes).
• Understanding of customer journey mapping and web performance metrics.
• Familiarity with SEO/SEM, PPC, social advertising and lifecycle email marketing.

Responsibilities

• Manage, maintain and optimize the e-commerce website for high availability and secure trading.
• Own end-to-end product catalogue management across all online channels.
• Plan, execute and evaluate digital marketing strategies to drive targeted traffic and customer acquisition.
• Control digital advertising budgets to improve ROI and overall marketing performance.
• Deliver a frictionless digital customer journey across desktop and mobile, including checkout and delivery experiences.
• Establish digital customer service frameworks and build brand loyalty.
• Coordinate with retail branches, warehouse and logistics to ensure accurate picking, packing and dispatch.
• Oversee third-party logistics and API integrations for nationwide delivery and branch collection.
• Align online inventory and fulfilment rules with multi-branch operations.
• Analyze sales performance, user behavior and channel profitability to drive commercial strategy and reporting.
• Identify and test conversion-rate improvements including A/B tests of layout and merchandising.
• Manage agency developers, vendors and technical partners and ensure integration with core systems.
• Ensure e-commerce operations comply with relevant legislation and consumer standards.
• Monitor web metrics and act on insights; collaborate with merchandising, finance, IT and marketing.
• Drive sustainable online sales growth and platform profitability through cross-functional collaboration.

Skills

E-commerce Leadership

Digital Marketing

Analytics

Stakeholder Management

Project Management

Vendor Management

Regulatory Compliance

Communication (Afrikaans/English)

Education

Bachelor's degree in Business Management/Marketing/E-Commerce/IT

Job description

Mayfly Agri (Pty) Ltd is seeking an experienced E-commerce Leader to manage and optimise our online channel, including product catalogues, digital marketing and logistics integration. You will drive ROI-focused campaigns, oversee vendors, and ensure compliant, high-quality customer experiences across desktop and mobile.

The role requires strong stakeholder collaboration across retail, IT, finance and marketing, with a focus on efficient fulfilment and profitable online growth in a multi-branch