E-Commerce Growth Lead

Mayfly Agri (Pty) Ltd

Lichtenburg

On-site

ZAR 800,000 - 1,000,000

Full time

5 days ago
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Job summary

Mayfly Agri (Pty) Ltd is seeking an experienced E-commerce Leader to manage and optimise our online channel, including product catalogues, digital marketing and logistics integration. You will drive ROI-focused campaigns, oversee vendors, and ensure compliant, high-quality customer experiences across desktop and mobile.

The role requires strong stakeholder collaboration across retail, IT, finance and marketing, with a focus on efficient fulfilment and profitable online growth in a multi-branch

Qualifications

  • Bachelor's degree in a related field as listed in the requirements.
  • 5+ years of e-commerce leadership experience in agriculture/retail/hardware or multi-branch environments.
  • Experience leading complex e-commerce migrations or bespoke software deployments.
  • Experience integrating third-party logistics and courier APIs and automated dispatch workflows.
  • Experience managing digital ad budgets with measurable ROI.
  • Knowledge of major South African regulatory acts (ECTA, POPIA, CPA, Cybercrimes).
  • Understanding of customer journey mapping and web performance metrics.
  • Familiarity with SEO/SEM, PPC, social advertising and lifecycle email marketing.

Responsibilities

  • Manage, maintain and optimize the e-commerce website for high availability and secure trading.
  • Own end-to-end product catalogue management across all online channels.
  • Plan, execute and evaluate digital marketing strategies to drive targeted traffic and customer acquisition.
  • Control digital advertising budgets to improve ROI and overall marketing performance.
  • Deliver a frictionless digital customer journey across desktop and mobile, including checkout and delivery experiences.
  • Establish digital customer service frameworks and build brand loyalty.
  • Coordinate with retail branches, warehouse and logistics to ensure accurate picking, packing and dispatch.
  • Oversee third-party logistics and API integrations for nationwide delivery and branch collection.
  • Align online inventory and fulfilment rules with multi-branch operations.
  • Analyze sales performance, user behavior and channel profitability to drive commercial strategy and reporting.
  • Identify and test conversion-rate improvements including A/B tests of layout and merchandising.
  • Manage agency developers, vendors and technical partners and ensure integration with core systems.
  • Ensure e-commerce operations comply with relevant legislation and consumer standards.
  • Monitor web metrics and act on insights; collaborate with merchandising, finance, IT and marketing.
  • Drive sustainable online sales growth and platform profitability through cross-functional collaboration.

Skills

E-commerce Leadership
Digital Marketing
Analytics
Stakeholder Management
Project Management
Vendor Management
Regulatory Compliance
Communication (Afrikaans/English)

Education

Bachelor's degree in Business Management/Marketing/E-Commerce/IT

Job description

Mayfly Agri (Pty) Ltd is seeking an experienced E-commerce Leader to manage and optimise our online channel, including product catalogues, digital marketing and logistics integration. You will drive ROI-focused campaigns, oversee vendors, and ensure compliant, high-quality customer experiences across desktop and mobile.

The role requires strong stakeholder collaboration across retail, IT, finance and marketing, with a focus on efficient fulfilment and profitable online growth in a multi-branch

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