E-Commerce Growth & Digital Strategy Analyst

Placements24; Gqeberha; Hybrid; ZAR 600,000 - 850,000; Full time

Benefits offered by this job

Hybrid work

Career development

Data-driven decisions

Port Elizabeth role

Job summary

Placements24 in Port Elizabeth, Eastern Cape, seeks an E-commerce & Digital Strategy Analyst to analyze website performance, e-commerce metrics and customer behavior to drive growth.

You will develop reports on campaign effectiveness, conduct A/B tests, monitor social media, and help refine SEO, SEM and email marketing strategies.

The role requires a quantitative degree and 3+ years in analytics; strong tools skills and collaborative spirit to work across marketing, sales and IT.

Qualifications

• Bachelor's degree in a quantitative field (Analytics, Marketing, Economics).
• 3+ years as an analyst in e-commerce or digital marketing.
• Strong proficiency with web analytics tools (GA, Adobe Analytics).
• Experience with data visualization tools (Tableau, Power BI) is a plus.

Responsibilities

• Analyze website traffic, user behavior, and sales data to identify trends.
• Develop and present reports on e-commerce performance and social media engagement.
• Conduct A/B testing to optimize site elements, marketing campaigns, and user journeys.
• Monitor social media performance and audience engagement.
• Support digital marketing strategies including SEO, SEM, email.
• Identify KPIs and track progress towards strategic goals.
• Collaborate with marketing, sales, and IT to implement data-driven recommendations.
• Provide insights to support product development and merchandising decisions.
• Maintain data integrity and ensure accurate tracking mechanisms.

Skills

E-commerce analytics

Digital marketing analytics

Google Analytics

Adobe Analytics

Tableau

Power BI

A/B testing

Data visualization

Excel

Education

Bachelor's degree in Business Analytics

Tools

Google Analytics

Adobe Analytics

Job description

Placements24 in Port Elizabeth, Eastern Cape, seeks an E-commerce & Digital Strategy Analyst to analyze website performance, e-commerce metrics and customer behavior to drive growth.

You will develop reports on campaign effectiveness, conduct A/B tests, monitor social media, and help refine SEO, SEM and email marketing strategies.

The role requires a quantitative degree and 3+ years in analytics; strong tools skills and collaborative spirit to work across marketing, sales and IT.