E-commerce Digital Marketing Specialist – Hybrid Upington

Placements24; Upington; Hybrid; ZAR 210,000 - 390,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Job summary

Placements24 in Upington, Northern Cape, is seeking a Digital Marketing Specialist focused on e‑commerce to drive online traffic, customer acquisition, and sales growth. You will plan, execute, and optimize multi-channel campaigns across SEO, SEM, social media, email, and content marketing.

The role demands a data-driven approach, strong analytics, and the ability to collaborate with cross-functional teams to improve conversions and ROI. Hybrid work arrangement available within Upington.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2–4 years of digital marketing experience with an e-commerce focus.
• Proven success in SEO, SEM, and social media campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email platforms.
• Strong understanding of customer journey mapping; CMS familiarity a plus.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic and sales for the e-commerce platform.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Implement and manage SEO strategies to improve organic rankings and visibility.
• Create and manage content for social media and email marketing campaigns.
• Analyze performance data with tools like Google Analytics and provide actionable insights for optimization.
• Collaborate with e-commerce operations, merchandising, and creative teams for cohesive marketing.
• Conduct A/B testing on ads, landing pages, and emails to improve conversions.
• Monitor trends and competitor activity to identify opportunities.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CMS

Job description

Placements24 in Upington, Northern Cape, is seeking a Digital Marketing Specialist focused on e‑commerce to drive online traffic, customer acquisition, and sales growth. You will plan, execute, and optimize multi-channel campaigns across SEO, SEM, social media, email, and content marketing.

The role demands a data-driven approach, strong analytics, and the ability to collaborate with cross-functional teams to improve conversions and ROI. Hybrid work arrangement available within Upington.