E-commerce Content Strategist

Placements24; Sandton; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

On-site in Sandton

Professional development

Health benefits

Collaborative culture

Job summary

Placements24 in Sandton is seeking an experienced E-commerce Content Strategist to develop and execute a cohesive content plan that supports SEO, drives engagement, and increases online conversions. You will define content needs, oversee creation, and ensure materials are optimized for search engines and user experience, collaborating with design and marketing teams to deliver impactful digital narratives.

The role emphasizes staying ahead of content marketing trends and applying data-driven

Qualifications

• 3–5 years of experience in content strategy or copywriting in an e-commerce environment.
• Proven ability to develop content strategies that drive traffic, engagement and conversions.
• Strong understanding of SEO principles and content optimization.
• Excellent writing, editing and proofreading skills.
• Experience with content management systems (CMS) and SEO tools.
• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.

Responsibilities

• Develop and manage a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and promotional copy.
• Conduct keyword research and implement SEO best practices into all content to improve search engine rankings and organic traffic.
• Collaborate with design and marketing teams to create visually appealing and engaging content assets.
• Oversee the content creation process, working with internal teams or external freelancers to produce high-quality content.
• Ensure all content is accurate, on-brand, and meets the needs of our target audience.
• Analyze content performance metrics to understand what resonates with customers and optimize future content efforts.
• Stay up-to-date with industry trends in content marketing, SEO, and e-commerce.

Skills

Content strategy

SEO knowledge

CMS experience

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing/English/Communications/Journalism

Tools

CMS

SEO tools

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to join their team in Sandton . This role is responsible for developing and implementing a cohesive content strategy that drives engagement, supports SEO efforts, and ultimately increases conversions for our online store. You will define content needs, oversee content creation, and ensure that all published materials are optimized for search engines and user experience. This is a crucial position for someone who understands the power of content in the e-commerce landscape and can translate business goals into compelling digital narratives.

Key Responsibilities

• Develop and manage a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and promotional copy.
• Conduct keyword research and implement SEO best practices into all content to improve search engine rankings and organic traffic.
• Collaborate with design and marketing teams to create visually appealing and engaging content assets.
• Oversee the content creation process, working with internal teams or external freelancers to produce high-quality content.
• Ensure all content is accurate, on-brand, and meets the needs of our target audience.
• Analyze content performance metrics to understand what resonates with customers and optimize future content efforts.
• Stay up-to-date with industry trends in content marketing, SEO, and e-commerce.

Requirements

• 3-5 years of experience in content strategy, content marketing, or copywriting, preferably within an e-commerce environment.
• Proven experience developing content strategies that have driven measurable results (e.g., traffic, engagement, conversions).
• Strong understanding of SEO principles and how to apply them to content creation.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and SEO tools.
• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• On-site work in the dynamic business hub of Sandton .
• Opportunities for professional development and staying ahead of content marketing trends.
• Comprehensive health and wellness benefits.
• A collaborative environment focused on creating impactful online experiences.