Upington E-commerce Growth Marketing Manager

Placements24; Upington; On-site; ZAR 550,000 - 750,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Professional development opportunities

Office-based role in Upington

Job summary

Placements24 in Upington seeks an experienced E-commerce Digital Marketing Manager to lead online marketing efforts for its growing e-commerce business. You will craft strategies across SEO, SEM, social media, email, and content marketing to drive traffic, acquisitions, and online sales.

You will work closely with sales and product teams to ensure alignment with business goals and ROI. The role is office-based in Upington, offering growth and competitive compensation.

Qualifications

• Bachelor's degree in marketing, communications, business administration, or related field.
• Minimum 4 years of digital marketing experience with e-commerce focus.
• Proven success in SEO, SEM, social media, and email campaigns.
• Proficiency with web analytics tools such as Google Analytics.
• Experience with Google Ads, Facebook Ads Manager, and email platforms.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize SEO efforts to improve organic rankings and visibility.
• Plan, execute, and measure SEM campaigns (Google Ads and paid search).
• Oversee social media marketing: content, community management, and paid social ads.
• Develop and execute email marketing campaigns to nurture leads and customers.
• Collaborate on content marketing to attract a defined audience.
• Analyze website traffic and user behavior to optimize conversions.
• Manage digital marketing budget and allocate resources across channels.
• Stay updated with digital marketing trends and best practices.
• Track, analyze, and report campaign performance with insights for optimization.

Skills

SEO

SEM

Social media marketing

Email marketing

Content marketing

Web analytics

Data analysis

Communication skills

CMS knowledge

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

Job description

Placements24 in Upington seeks an experienced E-commerce Digital Marketing Manager to lead online marketing efforts for its growing e-commerce business. You will craft strategies across SEO, SEM, social media, email, and content marketing to drive traffic, acquisitions, and online sales.

You will work closely with sales and product teams to ensure alignment with business goals and ROI. The role is office-based in Upington, offering growth and competitive compensation.