E-commerce Business Analyst

Placements24; Johannesburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Exposure to cutting-edge e-commerce

Collaborative environment

Health benefits

Paid time off

Job summary

Placements24 partners with a leading online retail enterprise in Randburg, Gauteng, to hire an E-commerce Business Analyst. You will analyze sales data, website traffic, and customer behavior to drive optimization across marketing, IT, and operations.

The role features a hybrid work model with in-office collaboration, a strong emphasis on data-driven decisions, and opportunities to influence platform improvements and business outcomes.

Qualifications

• Bachelor's degree in a related field is required.
• Experience in e-commerce or online retail is preferred.
• Strong analytical and data interpretation skills are essential.

Responsibilities

• Analyze e-commerce sales data, website traffic, and customer behavior to identify trends.
• Develop and maintain dashboards and KPI reports for the e-commerce business.
• Conduct market research and competitive analysis to inform strategy.
• Collaborate with IT to define requirements for new features and improvements.
• Gather and document business requirements from multiple stakeholders.
• Identify process inefficiencies and recommend operational improvements.
• Perform UAT for new website features and functions.
• Translate data into clear insights for non-technical audiences.
• Support marketing in analyzing campaign performance and optimization.
• Stay updated on e-commerce analytics best practices.

Skills

Business analysis

Analytical thinking

Communication skills

Cross-functional collaboration

Agile familiarity

Education

Bachelor's degree in Business/CS/Stats/Econ

Tools

Google Analytics

SQL

Excel

Tableau

Power BI

Job description

About the Role

Our client, a leading online retail enterprise, is seeking a highly analytical and insightful E-commerce Business Analyst to join their team in Randburg, Gauteng, ZA . This crucial role involves analyzing e-commerce performance data, identifying trends, and providing strategic recommendations to optimize online sales, user experience, and operational efficiency. You will work closely with various departments, including marketing, IT, and operations, to drive data-informed decisions and ensure the continuous improvement of the e-commerce platform. This role offers a hybrid work arrangement, balancing remote flexibility with essential in-office collaboration.

Key Responsibilities

• Analyze e-commerce sales data, website traffic, customer behavior, and conversion rates to identify trends and opportunities.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce business.
• Conduct market research and competitive analysis to identify emerging trends and inform strategic planning.
• Collaborate with the IT and development teams to define requirements for new features and improvements to the e-commerce platform.
• Gather and document business requirements from stakeholders across various departments.
• Identify process inefficiencies and recommend solutions to improve operational effectiveness and customer satisfaction.
• Perform user acceptance testing (UAT) for new website features and functionalities.
• Translate complex data into clear, actionable insights for non-technical audiences.
• Support the marketing team in analyzing campaign performance and optimizing digital marketing efforts.
• Stay abreast of industry best practices and emerging technologies in e-commerce analytics.

Requirements

• Proven experience as a Business Analyst, preferably within the e-commerce or online retail sector.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets.
• Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and business intelligence platforms (e.g., Tableau, Power BI).
• Experience in gathering and documenting business requirements, user stories, and process flows.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Understanding of e-commerce platforms, web technologies, and digital marketing principles.
• Familiarity with Agile development methodologies is a plus.
• Bachelor's degree in Business, Computer Science, Statistics, Economics, or a related field.
• Detail-oriented with a strong focus on data accuracy and integrity.
• Ability to present findings and recommendations clearly and concisely.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for professional development and continuous learning.
• Exposure to cutting-edge e-commerce technologies and strategies.
• Collaborative and dynamic work environment.
• Comprehensive health and wellness benefits.
• Generous paid time off.