E-commerce Analyst & Strategist

Placements24; East London; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Professional development

Analytics training

Health and wellness benefits

Job summary

Placements24 in East London seeks a highly analytical E-commerce Analyst & Strategist to join our client’s team. You will analyze sales, website data, and customer behavior to uncover growth opportunities and shape strategic direction for online initiatives.

You will develop dashboards, report KPIs, and collaborate with marketing, product, and operations to implement data-driven strategies that improve conversion and customer lifetime value.

Qualifications

• Proven experience as an E-commerce Analyst or Data Analyst in online retail.
• Strong proficiency in SQL, Excel, Google Analytics and Tableau.
• Translate data into actionable insights and strategic recommendations.
• Understanding of e-commerce metrics and customer behavior.

Responsibilities

• Analyze e-commerce sales data, website traffic, customer behavior, and marketing campaign performance.
• Develop reports and dashboards to track KPIs and communicate insights.
• Conduct market research and competitor analysis for growth opportunities.
• Formulate data-driven strategies to optimize the customer journey and conversions.
• Collaborate with marketing, product, and operations to implement initiatives.
• Present findings and strategic recommendations to senior management.

Skills

E-commerce analysis

Data analysis

SQL

Excel

Education

Bachelor's degree in Business, Economics, Statistics, Computer Science, or related field

Tools

Google Analytics

Tableau

Job description

About the Role

Our client is seeking a highly analytical and forward-thinking E-commerce Analyst & Strategist to join their dynamic team in East London. This critical role focuses on leveraging data to uncover insights, identify growth opportunities, and shape the strategic direction of the company's e-commerce initiatives. You will be responsible for analyzing sales performance, customer behavior, website analytics, and market trends to provide actionable recommendations that drive revenue and improve customer experience. The ideal candidate possesses strong quantitative skills and a deep understanding of the e-commerce landscape.

Key Responsibilities

• Analyze e-commerce sales data, website traffic, customer behavior, and marketing campaign performance to identify trends and opportunities.
• Develop comprehensive reports and dashboards to track key performance indicators (KPIs) and communicate insights to stakeholders.
• Conduct market research and competitor analysis to identify strategic advantages and areas for improvement in the online space.
• Formulate data-driven strategies to optimize the customer journey, increase conversion rates, and enhance customer lifetime value.
• Collaborate with marketing, product, and operations teams to implement strategic initiatives and measure their impact.
• Present findings and strategic recommendations to senior management, influencing key business decisions.

Requirements

• Proven experience as an E-commerce Analyst , Data Analyst, or similar role with a focus on online retail.
• Strong proficiency in data analysis tools and techniques (e.g., SQL, Excel, Google Analytics, Tableau).
• Demonstrated ability to translate complex data into clear, actionable insights and strategic recommendations.
• Excellent understanding of e-commerce business models, key metrics, and customer behavior.
• Strong problem-solving skills and strategic thinking abilities.
• Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related quantitative field.

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid work arrangement offering flexibility between remote work and office collaboration in East London .
• Opportunities for professional development and advanced analytics training.
• Comprehensive health and wellness benefits package.
• A data-centric and collaborative work environment focused on driving e-commerce growth and innovation.