ROI-Driven E-commerce Growth Lead (Hybrid)

Placements24; Richards Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health benefits

Professional development

Performance bonuses

Hybrid work model

Job summary

Placements24 is seeking a Senior E‑commerce Marketing Specialist to drive online sales and brand visibility from Richards Bay, KwaZulu‑Natal. You will lead campaigns across SEO/SEM, social, email, and display, while optimizing content, product listings, and promotions to boost conversions.

The role requires at least five years in e‑commerce marketing, strong analytics skills, and experience with Shopify/Magento/WooCommerce. A hybrid work setup combines in‑office collaboration with remote work.

Qualifications

• 5+ years of e-commerce marketing experience.
• Strong knowledge of SEO/SEM and content marketing.
• Proficient with analytics tools (GA, Adobe).
• Experience with Shopify/Magento/WooCommerce.
• Familiar with CRO and CRO testing.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute digital marketing campaigns across social, search, email, and display.
• Manage and optimize social media presence and content for engagement.
• Analyze campaign performance, identify trends, and drive ROI.
• Conduct market and competitor research to identify opportunities.
• Collaborate with content creators, designers, and sales for alignment.
• Manage e‑commerce site content, product listings, and promotions.
• Oversee paid advertising budgets for efficiency and impact.
• Utilize A/B testing to refine messaging and landing pages.

Skills

E-commerce marketing

SEO/SEM

Social media marketing

Content marketing

Email marketing

Analytics

Campaign management

CRM systems

A/B testing

Data-driven decisions

Communication skills

Strategic thinking

Education

Bachelor's degree in Marketing or Business Administration

Tools

Google Analytics

Adobe Analytics

Shopify

Magento

WooCommerce

CRM systems

Job description

Placements24 is seeking a Senior E‑commerce Marketing Specialist to drive online sales and brand visibility from Richards Bay, KwaZulu‑Natal. You will lead campaigns across SEO/SEM, social, email, and display, while optimizing content, product listings, and promotions to boost conversions.

The role requires at least five years in e‑commerce marketing, strong analytics skills, and experience with Shopify/Magento/WooCommerce. A hybrid work setup combines in‑office collaboration with remote work.