E-commerce Digital Marketing Specialist (Hybrid)

Placements24; Midrand; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Medical aid

Retirement fund

Professional development

Team environment

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive online sales and brand engagement for its growing e-commerce team in Midrand. You will develop and execute strategies across social media and digital advertising, analyze results, and optimize campaigns for ROI in a fast-paced online retail environment.

You will collaborate with creatives to produce engaging assets and copy, while leveraging Google Analytics and SEO/SEM best practices to improve performance and growth targets.

Qualifications

• Proven experience in digital marketing with a focus on e-commerce.
• Demonstrated ability to run successful social campaigns and paid ads.
• Strong working knowledge of SEO, SEM, email marketing and content marketing.

Responsibilities

• Develop and execute digital marketing strategies across social media, email, and paid ads.
• Grow and manage presence on Facebook, Instagram, TikTok, and LinkedIn with engaging content.
• Plan and optimize paid campaigns to drive traffic, conversions and customer acquisition.
• Monitor KPIs using Google Analytics and report on performance and ROI.
• Conduct market research to identify new opportunities in e-commerce and social media.
• Collaborate with the creative team to develop compelling assets and copy.

Skills

Social media marketing

PPC & SEO basics

Google Analytics

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Job description

Placements24 is seeking a Digital Marketing Specialist to drive online sales and brand engagement for its growing e-commerce team in Midrand. You will develop and execute strategies across social media and digital advertising, analyze results, and optimize campaigns for ROI in a fast-paced online retail environment.

You will collaborate with creatives to produce engaging assets and copy, while leveraging Google Analytics and SEO/SEM best practices to improve performance and growth targets.