Durban On-Site Media Strategist: Data-Driven Campaigns

Placements24; Durban; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based incentives

Comprehensive benefits package

On-site role in Durban

Job summary

Placements24 is seeking a highly analytical and creative Media Strategist to join their Durban office. You will develop and execute media plans across digital, print, broadcast, and OOH, translating client objectives into measurable strategies.

You will manage budgets, negotiate placements, analyze performance, and present insights to clients and internal teams, contributing to high-impact campaigns in a fast-paced agency environment in Durban.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 4-6 years of media planning and strategy experience, preferably in an agency.
• Strong analytical skills with ability to derive insights from data.
• Proficiency with media planning tools and digital marketing channels.

Responsibilities

• Develop comprehensive media strategies across digital, social, print, broadcast, and OOH.
• Conduct market research, competitor analysis, and audience segmentation to inform media plans.
• Identify and evaluate new media opportunities and emerging platforms.
• Collaborate with account management, creative teams, and clients to align objectives.
• Manage media budgets and allocate resources for maximum ROI.
• Negotiate rates and secure favorable media placements.
• Monitor campaign performance and provide reporting with actionable insights.
• Stay updated on industry trends and changes in media landscape.
• Present strategies and performance reports to clients and internal stakeholders.
• Contribute to new business pitches and client strategy sessions.

Skills

Media strategy

Analytical thinking

Negotiation

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Nielsen

Comscore

Google Analytics

Ad verification platforms

Job description

Placements24 is seeking a highly analytical and creative Media Strategist to join their Durban office. You will develop and execute media plans across digital, print, broadcast, and OOH, translating client objectives into measurable strategies.

You will manage budgets, negotiate placements, analyze performance, and present insights to clients and internal teams, contributing to high-impact campaigns in a fast-paced agency environment in Durban.