Director of Paid Media & Performance Strategy

Blacksmith Agency LLC; eMalahleni; Remote; ZAR 1,975,000 - 3,127,000; Full time

Job summary

Blacksmith Agency seeks a Director of Paid Media to lead the PPC and SEO function. You will own channel strategy, budget decisions, and department delivery while guiding the PPC and SEO strategists who report to you.

This is a management seat focused on strategy and client-facing leadership; the specialists execute the campaigns and you ensure quality and results at scale. You will also participate in hiring and initial interviews for your team within the first quarter.

Qualifications

• 7+ years across paid media and SEO.
• Experience owning multiple accounts and managing staff.
• Comfortable with direct client communication.
• Ability to define audits, reporting standards, and KPI tracking.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards for audits and reporting.
• Lead and review the PPC and SEO strategists' work.
• Be the client-facing owner when accounts underperform.
• Participate in hiring and first-round interviews.

Skills

Team leadership

Client facing

Channel strategy

Budget ownership

Tools

Google Ads

GA4

Meta Ads

Microsoft Ads

Search Console

Job description

Blacksmith Agency seeks a Director of Paid Media to lead the PPC and SEO function. You will own channel strategy, budget decisions, and department delivery while guiding the PPC and SEO strategists who report to you.

This is a management seat focused on strategy and client-facing leadership; the specialists execute the campaigns and you ensure quality and results at scale. You will also participate in hiring and initial interviews for your team within the first quarter.