Head of Search Marketing & Strategy

Blacksmith Agency LLC; Durban; Remote; ZAR 900,000 - 1,800,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency seeks a Director of Search Marketing to lead PPC and SEO across multiple verticals. You will oversee the PPC and SEO strategists, set quality standards, and own channel strategy and budget decisions as accounts scale.

You will be client-facing on underperforming accounts and responsible for reporting integrity, audits, and path-to-growth. This is a management role with no hands-on campaign building.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading strategists or specialists.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards and reporting framework for audits and deliverables.
• Ensure client results and integrity of reporting across the function.

Skills

Paid media

SEO

Team leadership

Client management

Agency experience

Google Ads

GA4

Job description

Blacksmith Agency seeks a Director of Search Marketing to lead PPC and SEO across multiple verticals. You will oversee the PPC and SEO strategists, set quality standards, and own channel strategy and budget decisions as accounts scale.

You will be client-facing on underperforming accounts and responsible for reporting integrity, audits, and path-to-growth. This is a management role with no hands-on campaign building.