Digital Marketing Strategist

Global One; Cape Town; On-site; ZAR 250,000 - 350,000; Full time

Job summary

A digital marketing firm in Cape Town is seeking a Digital Marketing Strategist to develop and execute marketing plans. This role involves market research, audience identification, and engaging strategies to boost presence across digital tools. The ideal candidate has a bachelor's degree in marketing and 2-4 years of relevant experience. Strong analytical and communication skills are essential. Candidates will collaborate closely with various teams to ensure brand consistency and optimize customer experience.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 2-4 years of experience in digital marketing or a related field.
• Strong analytical skills and experience using data to drive decision making.

Responsibilities

• Set digital marketing strategies using necessary tools.
• Analyze web traffic metrics and suggest solutions.
• Monitor marketing and sales performance metrics.

Skills

Digital marketing

Analytical skills

Communication

Team collaboration

Education

Bachelor's degree in marketing or related field

Job description

About the job Digital Marketing Strategist

Job brief

The digital marketing strategist will be responsible for developing and executing the company's digital marketing plan. This includes conducting market research, identifying target audiences, defining key performance indicators, and creating strategies to reach and engage the target audience. The digital marketing strategist will work closely with the other members of the marketing team to ensure that all campaigns are aligned with business goals.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 2-4 years of experience in digital marketing or a related field
• Experience with market research, target audience identification, and creating comprehensive marketing plans
• Strong analytical skills and experience using data to drive decision making
• Excellent communication and presentation skills
• Ability to work independently and as part of a team

Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audiences preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Stay up-to-date with digital technologies developments