Digital Marketing Coordinator

Boardroom Appointments; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Boardroom Appointments in Johannesburg is seeking a Digital Marketing Coordinator to develop and manage integrated campaigns across multiple channels, driving client acquisition and retention.

You will oversee platforms like Facebook, Instagram, LinkedIn and YouTube, conduct market research, and provide monthly ROI analysis while ensuring brand consistency across all communications.

Qualifications

• BA Degree in Marketing or related certifications & qualifications.
• 3+ years of experience in managing a company's digital marketing.
• Proven experience within a business-to-business environment.

Responsibilities

• Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining clients.
• Recommend and manage the conception, implementation, tracking and measurement of online advertising campaign and marketing activities.
• Manage multiple advertising platforms (Facebook, Instagram, LinkedIn and YouTube).
• Manage and escalated queries and complaints to ensure overall customer satisfaction.
• Work alongside internal divisions to develop strategies to meet their marketing and sales objectives.
• Conduct market research and competitor analysis to inform the digital marketing strategy.
• Monthly reporting and analysis of digital advertising campaigns and important digital metrics to measure campaign ROI.
• Write, edit and proofread copy for posts and digital campaigns.

Skills

Digital marketing strategy

Social media advertising platforms

Campaign analytics

Education

BA Degree in Marketing or related certifications

Job description

About the job Digital Marketing Coordinator

Key purpose:

To develop, manage, and execute integrated digital advertising campaigns and strategies for each division within the company group that align with the sales and marketing objectives to acquire and retain clients.

Duties and responsibilities:

• Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring andretaining clients
• Recommend and manage the conception, implementation, tracking and measurement of online advertising campaignand marketing activities
• Manage multiple advertising platforms (Facebook, Instagram, LinkedIn and YouTube)
• Manage and escalated queries and complaints to ensure overall customer satisfaction
• Manage and oversee external agencies to develop and execute digital marketing objectives
• Work alongside internal divisions to develop strategies to meet their marketing and sales objectives
• Ensure that the organisations brand and identity are adhered to in all campaigns and communication channels
• Conduct market research and competitor analysis to inform the digital marketing strategy
• Up-to-date with the latest trends and technology in digital marketing
• Stay abreast of the dynamicity of advertising platform changes and developments to the benefit and performance ofcampaigns
• Brainstorm new and innovative growth ideas for online advertising campaigns
• Manage the production and distribution of digital marketing assets
• Write, edit and proofread copy for posts and digital campaigns
• Monthly reporting and analysis of digital advertising campaigns and important digital metrics to measure campaign ROIand respectively evaluate the performance of existing campaigns
• Identify and evaluate campaigns to improve the effectiveness and efficiency of adsMonthly report on campaign spend and monies paid over to third-party providers to properly track advertising spend

Qualifications and experience:

• BA Degree in Marketing or related certifications & qualifications
• 3+ years of experience in managing a company's digital marketing
• Proven experience within a business-to-business environment

Required skills:

• In-depth understanding of the digital eco-system, online marketing tools and social media platforms
• Strong knowledge of Google (Adwords and Display Network), Facebook, Instagram and LinkedIn advertising platforms