Social Media & Digital Coordinator (JHB)

SIGNAL HILL PRODUCTS; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Job summary

SIGNAL HILL PRODUCTS seeks a Social Media & Digital Coordinator in Johannesburg. You will translate brand strategies into digital and social media plans to attract new customers, while supporting the Brand Marketing team with planning, execution and monitoring of activities to boost engagement and sales.

You will create and manage original content across social channels and websites, respond to audience feedback, and stay ahead of social media trends to optimise campaigns for brand awareness and

Qualifications

• Degree or diploma in marketing, digital marketing, communications or related field.
• 2–3 years’ experience in digital marketing, social media management or related field.
• Proven experience in digital marketing and social media campaigns.
• Experience planning social media marketing plans and content calendars.
• Content development, copywriting and digital content creation.
• Experience with marketing databases and digital platforms.

Responsibilities

• Contribute to the development of digital and social media strategies.
• Develop relevant content topics for target audiences.
• Create, publish and share engaging content across digital channels.
• Manage content calendars and timely campaigns.
• Implement email marketing campaigns to support conversions.
• Assist with Google advertising campaigns and optimisation.
• Monitor engagement, respond to comments and track performance.

Skills

Creative thinking

Copywriting

Critical thinking

Interpersonal skills

Time management

Organization

Project management

Process execution

Stakeholder collaboration

Passion for social media

Education

Degree or Diploma in Marketing, Digital Marketing, Communications or a related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Social Media & Digital Coordinator | Location: Johannesburg

Overall Responsibility

• The social media & digital co-ordinator will assist in translating brand strategies into effective digital and social media plans aimed at acquiring new customers through increased brand awareness and engagement.
• The role will support the Brand Marketing team in the planning, implementation, management and monitoring of digital and social media activities to increase brand awareness, strengthen marketing efforts and support sales growth.
• The role is also responsible for developing and managing original, high-quality content across the company’s digital platforms, including social media channels and websites. This includes monitoring, moderating and responding to audience comments, queries and engagement across multiple social media platforms.

Focus Brands

Brands to focus on, but not limited to include; Devil's Peak, KIX, Striped Horse, St Francis and Strongbow

Focus Area 1

Contribute to the Digital and Social Media Strategy

• Contribute to the development of digital and social media strategies that align with business and brand objectives and effectively reach target consumers.
• Assist with the development, implementation and management of digital and social media strategies.
• Conduct research into current industry trends, competitor benchmarks, target audiences and consumer preferences.
• Identify relevant digital and social media opportunities to support brand objectives and consumer engagement.

Focus Area 2

Drive Brand Awareness, Consideration and Conversions

• Support initiatives that increase brand awareness, consideration and conversions through social media, digital channels and engaging content.
• Develop relevant content topics that resonate with the company’s target audiences.
• Facilitate copywriting and content design to ensure content is informative, engaging and aligned with brand strategy and objectives.
• Generate, edit, publish and share engaging content across relevant digital and social media platforms.
• Suggest and implement new initiatives to increase brand awareness and engagement, including promotions and competitions.
• Stay up to date with the latest social media trends, best practices, platforms and technologies.

Focus Area 3

Implement Digital and Social Media Strategies

• Effectively implement digital and social media strategies through structured planning, content scheduling and campaign execution.
• Develop and maintain a monthly content calendar to manage content and plan timely marketing campaigns and always-on activities.
• Create and maintain a regular content production and publishing schedule in line with agreed budgets.
• Implement email marketing campaigns to support digital conversion strategies.
• Assist with the implementation and optimisation of Google advertising campaigns to support the overall digital strategy.

Focus Area 4

Manage Always-On Social Media and Community Engagement

• Support the day-to-day management of social media channels, always-on content, campaigns and community engagement.
• Adhere to agreed content and publishing schedules and oversee the delivery of social media content.
• Engage with followers and respond to comments and queries in a timely and professional manner.
• Monitor customer feedback and reviews across relevant platforms.
• Assist with the management and implementation of Google advertising campaigns, including coordination with external partners.
• Escalate relevant customer queries, complaints or issues to the appropriate internal stakeholders where required.

Focus Area 5

Develop and Manage Digital Content

• Develop and manage relevant digital content that effectively communicates brand messages and supports brand objectives.
• Develop and plan relevant content for each brand to effectively communicate brand messages and positioning.
• Coordinate and manage external content development suppliers, including photographers, designers and other creative partners.
• Ensure content is aligned with brand guidelines, campaign objectives and agreed timelines.
• Manage and maintain digital content across brand websites, online stores and other relevant digital channels.
• Ensure digital content remains current, accurate, engaging and relevant to target audiences.

Focus Area 6

Report on Digital and Social Media Performance

• Monitor and report on the performance of digital and social media activities and use insights to improve future campaigns.
• Measure the performance of always-on social media activity and apply key learnings on a monthly basis.
• Track and report on campaign spend and performance against agreed targets and KPIs.
• Analyse relevant digital and social media metrics to identify trends, opportunities and areas for improvement.
• Identify and recommend new social media marketing tools and technologies, where appropriate and agreed.
• Provide regular performance insights and recommendations to the relevant stakeholders.

Requirements Of The Role

Qualification

• Degree or Diploma in Marketing, Digital Marketing, Communications or a related field.

Experience

• Minimum of 2–3 years’ experience in digital marketing, social media management, digital advertising or a related field.
• Proven experience in digital marketing, preferably within the FMCG or related industry.
• Experience contributing to or managing social media and digital advertising campaigns.
• Experience planning and coordinating social media marketing plans and content calendars.
• Experience in content development, copywriting and digital content creation.
• Experience working with marketing databases and/or digital marketing platforms.
• Experience managing or working within agreed marketing budgets.
• Solid knowledge of website and marketing analytics tools, including Meta Ads Manager, Google Ads and Google Analytics.

Skills & Competencies

• Strong creative thinking, with a good eye for visual content and the ability to conceptualise engaging ideas.
• Strong copywriting and communication skills.
• Critical thinking and problem-solving abilities.
• Excellent interpersonal and collaboration skills.
• Strong organisational and time-management skills, with the ability to prioritise competing demands.
• Highly organised and detail oriented.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong process management and execution skills.
• Ability to work effectively with internal stakeholders and external creative partners.
• Passion for social media, digital trends, content creation and consumer engagement.

NB: This job description is intended to provide an indication of the anticipated nature, scope and key responsibilities of the position. The duties and responsibilities may be refined or amended from time to time. The list of responsibilities is not intended to be exhaustive. The successful incumbent may be required to undertake other reasonable duties and responsibilities appropriate to the level and scope of the position and aligned with the operational requirements of the business.