Social Media Manager - PR Focus

Placements24; LegKraal Gate; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Remote work

Health benefits

Professional development

Analytics tools access

Creative culture

Job summary

Placements24 is seeking a skilled Social Media Manager with a strong PR focus to join our team remotely. You will design and execute social strategies, manage channels, create compelling content, and engage online communities to shape positive brand perception.

You will collaborate with PR and marketing to ensure unified messaging, monitor trends and analytics, and use insights to optimize campaigns. This role offers remote work flexibility and opportunities for professional growth.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• At least 4 years' experience in social media management with a PR focus.
• Proven ability to build and execute campaigns that boost engagement and brand awareness.
• Strong content creation, copywriting, and visual storytelling skills.
• Proficient with social media management tools and analytics platforms.
• Experience working remotely with virtual teams.

Responsibilities

• Develop and execute social media strategies aligned with PR objectives.
• Manage and grow the company’s social channels.
• Create engaging content (text, image, video) tailored for each platform.
• Monitor trends, analytics, and provide actionable insights.
• Engage with followers and manage online communities.
• Collaborate with PR and marketing teams for cohesive messaging.

Skills

Social media management

PR focus

Content creation

Copywriting

Analytics

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Social media tools

Job description

About the Role

Our client is seeking a highly skilled and creative Social Media Manager with a strong PR focus to join their team remotely. This role is crucial for developing and executing innovative social media strategies that align with public relations objectives, enhance brand reputation, and drive engagement. You will be responsible for managing all social media channels, creating compelling content, and interacting with online communities to foster positive brand perception. This is an exciting opportunity for a social media expert to make a significant impact from anywhere, leveraging digital platforms to achieve strategic communication goals within the Media & PR sector.

Key Responsibilities

• Develop and implement comprehensive social media strategies that support PR objectives and brand messaging.
• Manage and grow the company's presence across all relevant social media platforms.
• Create engaging, high-quality content (text, image, video) tailored for each social media channel.
• Monitor social media trends, conversations, and analytics, providing actionable insights.
• Engage with followers, respond to comments and messages, and manage online community interactions.
• Collaborate with PR and marketing teams to ensure cohesive brand voice and messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in social media management, with a strong emphasis on PR.
• Proven ability to develop and execute successful social media campaigns that drive engagement and brand awareness.
• Excellent content creation, copywriting, and visual storytelling skills.
• Proficiency in social media management tools and analytics platforms.
• Demonstrated experience working remotely and collaborating effectively with virtual teams.

Benefits

• Competitive salary and the flexibility of remote work.
• Comprehensive health and wellness benefits.
• Allowance for professional development, including online courses and conferences.
• Access to leading social media management and analytics tools.
• A dynamic and supportive remote team culture that values creativity and initiative.