Digital PR Strategist

Placements24; Centurion; Hybride; ZAR 500 000 - 900 000; Plein temps

Avantages offerts par ce poste

Performance bonuses

Remote work

Health insurance

Professional development allowance

Remote collaboration culture

Résumé du poste

Placements24 is seeking a forward-thinking Digital PR Strategist to join a fully remote team and expand online presence through innovative digital PR campaigns.

You will manage online reputation, build relationships with digital media and influencers, and craft engaging content like press kits, infographics, and videos. A strong portfolio and 3+ years in digital PR are essential for success in this role.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or related field.
• Minimum 3 years of hands-on digital PR/online marketing with a strong campaign portfolio.
• Expertise in SEO, content marketing, social media strategy and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush) and PR software.
• Excellent written and verbal communication with a creative mindset.
• Ability to work independently and remotely in a collaborative team.

Responsabilités

• Design and execute data-driven digital PR strategies to boost visibility and backlinks.
• Identify and engage online journalists, bloggers, and influencers for media placements.
• Develop engaging online content including digital press kits, infographics, and video content.
• Monitor online conversations and manage the company's reputation on social and review sites.
• Analyze campaign performance using digital analytics tools and provide optimization insights.
• Stay updated on trends and best practices in digital marketing and online PR.

Connaissances

Digital PR

SEO

Content marketing

Influencer outreach

Google Analytics

SEMrush

PR software

Formation

Bachelor's degree in Digital Marketing

Outils

Google Analytics

SEMrush

PR software

Description du poste

About the Role

Our client is actively searching for a forward-thinking Digital PR Strategist to join their dynamic team, operating on a fully remote basis. This role is integral to expanding the company's online presence and leveraging digital channels for maximum media impact. You will be responsible for crafting innovative digital PR campaigns, managing online reputation, and cultivating relationships with digital media and influencers. This is an exceptional opportunity for a motivated individual who thrives in a remote setting and is passionate about driving online engagement and brand visibility through cutting-edge digital PR tactics, contributing to a company culture that embraces remote collaboration and digital innovation.

Key Responsibilities

• Design and execute data-driven digital PR strategies to increase online visibility, brand mentions, and backlinks.
• Identify and engage with online journalists, bloggers, and influencers to secure media placements and build relationships.
• Develop and manage engaging online content, including digital press kits, infographics, and video content.
• Monitor online conversations and manage the company's reputation across social media platforms and review sites.
• Analyze campaign performance using digital analytics tools and provide actionable insights for optimization.
• Stay abreast of the latest trends and best practices in digital marketing and online public relations.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Proven experience (minimum 3 years) in digital PR, online marketing, or a similar role, with a strong portfolio of successful campaigns.
• Expertise in SEO, content marketing, social media strategy, and influencer outreach.
• Proficiency with digital analytics platforms (e.g., Google Analytics, SEMrush) and PR software.
• Excellent written and verbal communication skills, with a creative mindset.
• Ability to work independently and collaboratively in a remote work environment.

Benefits

• Competitive salary and performance bonuses.
• Full remote work flexibility, allowing you to work from anywhere.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and online courses.
• A culture that champions remote work, innovation, and continuous learning.