Paid Media Specialist (Meta & Google Ads)

Web SEM; South Africa; On-site; ZAR 223,200 - 279,000; Full time

Job summary

A digital marketing agency in South Africa is seeking a Paid Media Specialist to manage campaigns across Meta and Google Ads. The ideal candidate should have at least 2 years of agency experience, strong data interpretation skills, and excellent written English for ad copy. Responsibilities include campaign management, continuous optimization, and preparing performance reports. The position is fully remote and offers a monthly remuneration of R20,000 – R25,000 plus an annual performance bonus.

Qualifications

• Approximately 2 years of hands-on agency experience managing both Meta and Google Ads.
• Ability to interpret data in GA4 and find trends using Excel/Google Sheets.
• Excellent written English skills for high-converting ad copy.

Responsibilities

• Implement and manage campaigns across both Meta and Google.
• Daily account management including keyword mining and audience refining.
• Prepare monthly performance reports with actionable insights.

Skills

Meta Ads Manager

Google Ads

Data interpretation

Creative Strategy

Technical Tracking

E-commerce Management

English writing skills

Tools

Google Tag Manager

Looker Studio

GA4

Excel/Google Sheets

Job description

Web SEM Online is looking for a data-driven Paid Media Specialist to join our growing remote team. We are looking for a specialist who is equally comfortable navigating the Meta Ads Manager and Google Ads.

While this is an "all-rounder" role, we have a specific need for someone who understands the nuances of the modern Meta ecosystem (Creative Strategy + Signal) while maintaining high-performing Google Search and Shopping accounts.

Job Information

• Position: Fully Remote
• Type: Full‑Time (with initial probation period)
• Remuneration: R20,000 – R25,000 per month (CTC), based on experience
• Bonus: Annual performance bonus at Director’s discretion

Qualifications

• Experience: Approximately 2 years of hands‑on agency experience managing both Meta and Google Ads.
• The Meta Edge: Proven experience with the full Meta stack—Campaign Budget Optimization (Advantage+), Pixel/CAPI setup, and analyzing creative performance (Hook & Hold rates).
• Google Proficiency: Solid experience with Google Search, Standard Shopping, and Performance Max. Manage bid strategies (tCPA/tROAS) effectively.
• Data Literacy: Ability to interpret data in GA4 and use Excel/Google Sheets to find trends that aren't visible in platform dashboards.
• English & Ad Copy: Excellent written English skills with the ability to write high‑converting copy for different stages of the funnel.
• Attitude: A proactive problem‑solver. In a remote environment, we value candidates who bring solutions, not just problems.

Desired Skills

• Creative Strategy: Ability to audit ad creative and suggest specific hooks or visual changes to improve CTR.
• Technical Tracking: Familiarity with Google Tag Manager and troubleshooting conversion tracking.
• E‑commerce Mastery: Experience with Shopify/WooCommerce and managing Product Feeds in Merchant Center.
• Reporting: Experience building and maintaining Looker Studio dashboards.

Key Responsibilities

• Full‑Funnel Management: Implement and manage campaigns across both Meta and Google, ensuring a cohesive strategy between social awareness and search intent.
• Continuous Optimization: Daily account management including keyword mining, negative list updates, audience refining, and creative testing.
• Creative Analysis: Collaborate with the team to identify "winning" creatives on Meta and pivot strategy based on creative fatigue.
• Strategic Growth: Identify opportunities to scale spend profitably (e.g., when to move from Interest‑based to Broad targeting on Meta).
• Reporting: Prepare monthly performance reports that provide actionable insights rather than just a list of numbers.