Performance Marketer

Alumo Energy; Pretoria; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Alumo Energy in Pretoria seeks a data‑driven performance marketer who lives in the ad accounts, builds campaigns across platforms, and tunes them until they deliver measurable results. You will own lead generation, ROAS, and weekly honest reporting, collaborating with creative and managing budgets to scale what works.

You will run rigorous tests, turn data into clear next actions, and continuously improve campaigns across Google Ads, Meta, LinkedIn, and emerging channels.

Qualifications

• Fast learning and ability to pick up new systems quickly.
• Sharp analytical mind with comfort using data to inform decisions.
• Two to four years running paid campaigns with measurable results.
• Strong Excel and analytics skills to structure data and report clearly.
• A team player who shares learnings and elevates colleagues.
• A relevant qualification or equivalent proof of ability.

Responsibilities

• Own lead volume and quality from multiple channels against monthly targets.
• Manage cost per qualified lead within agreed ranges as volume grows.
• Drive ROAS and provide weekly, honest performance reporting.
• Plan, build & optimize campaigns across Google Ads, Meta, LinkedIn and more.
• Collaborate with creative to shape ad creative that converts and iterate based on data.

Skills

Paid media experience

Strong Excel and analytics

A sharp analytical mind

Fast learning

A team player

A relevant qualification

Education

Relevant qualification

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Hotjar

Job description

We’re looking for a data-driven performance marketer who enjoys turning a budget into results and proving it with numbers. You will live in the ad accounts. You will build campaigns across different platforms, watch how they perform, and keep tuning them until they deliver. Some experiments will fly. Some will flop. The fun is in finding out which is which, fast.

A good day looks like a hunch that paid off, a test that told you something useful, or a cost that dropped because you spotted the leak before anyone else did. You will dig into the data, brief sharper creative, and keep an eye on where every rand goes.

What you own:

These are the outcomes you will be accountable for:

• Lead volume and quality from various channels, hit consistently against a monthly target.
• Cost per qualified lead, kept within an agreed range while volume grows.
• Return on ad spend across the channels you run.
• Clear, honest, vanity-free weekly reporting on what is working, what is not, and what you are changing.

Responsibilities:

• Plan, build and optimize paid campaigns across Google Ads and Meta, with LinkedIn and other channels as we expand.
• Run rigorous testing. Form a consolidated view, test, read results, then scale what works and kill what does not.
• Use analytics tools to measure performance and turn the numbers into clear next actions, not just dashboards.
• Use keyword research, audience segmentation and competitor analysis to guide where the budget goes.
• Work closely with the creative team to brief and shape ad creative that is built to convert, backed by data.
• Manage budgets carefully, spending where it returns and pulling back where it does not.
• Work directly with the Head of Marketing, take feedback well, and bring your own thinking to the table.

What you need:

We care more about how fast you learn than how long you have been doing this.

• Fast learning. Our tools, platforms and tactics change constantly. You pick up new systems quickly and turn them into results without being walked through every step.
• A sharp analytical mind. You are comfortable with data, you trust evidence over opinion, and you can read a number and know what it is telling you.
• Paid media experience. Two to four years running paid campaigns with results you can talk through. A strong track record matters more than years on a CV.
• Strong Excel and analytics skills. You can structure data, build a clear view, and report what matters without drowning it in detail.
• A team player. You do your best work with people, not around them. You share what you learn and you raise the people around you.
• A relevant qualification, or equivalent proof that you can do the work.

Advantageous Skills:

• Working knowledge of SEO, on-page, off-page and technical.
• Familiarity with tools like Google Analytics, SEMrush, Ahrefs, Moz or Hotjar.
• An understanding of conversion rate optimization and landing page testing methodologies.
• Experience in a fast-moving, competitive digital environment.