Digital Marketing Coordinator - Retail

Placements24; Vereeniging; Hybrid; ZAR 667,000 - 1,167,000; Full time

Job summary

Placements24 is seeking a creative and analytical Digital Marketing Coordinator to manage and execute online marketing strategies from a remote location. You will drive campaigns across social media, email marketing, and paid advertising to engage customers and boost sales for a retail brand.

The role requires strong knowledge of digital marketing principles, the ability to work autonomously in a fast-paced virtual environment, and a flair for enhancing brand visibility.

Qualifications

• Proven experience as a Digital Marketing Coordinator or similar role.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative mindset with a strong attention to detail.

Responsibilities

• Develop and execute integrated digital marketing campaigns across social media, email, and paid advertising platforms.
• Manage social media content calendars, posting schedules, and community engagement.
• Create compelling marketing copy and visual assets for various digital channels.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.

Skills

Digital marketing

SEO/SEM

Social media marketing

Email marketing

Analytics

Tools

Google Analytics

Social media management tools

Email marketing software

Job description

About the Role

Our client is seeking a creative and analytical Digital Marketing Coordinator to manage and execute their online marketing strategies from a remote location. You will be responsible for developing and implementing campaigns across various digital channels, including social media, email marketing, and paid advertising, to drive customer engagement and sales for their retail brand. This role requires a strong understanding of digital marketing principles and the ability to work autonomously in a fast-paced, virtual environment. You will play a key role in enhancing brand visibility, generating leads, and optimizing online marketing spend. This is a fully remote opportunity, perfect for a digitally-savvy professional.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across social media, email, and paid advertising platforms.
• Manage social media content calendars, posting schedules, and community engagement.
• Create compelling marketing copy and visual assets for various digital channels.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.

Requirements

• Proven experience as a Digital Marketing Coordinator or similar role.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative mindset with a strong attention to detail.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work environment offering flexibility and autonomy.
• Opportunities for professional growth and continuous learning in digital marketing.
• Health and wellness benefits.
• A dynamic and collaborative virtual team culture.