Digital Marketing Specialist - FMCG (Remote)

Placements24; Soweto; Hybrid; ZAR 2,938,000 - 3,918,000; Full time

Benefits offered by this job

Bonuses

Health, dental, and vision insurance

Remote work and flexible schedule

Professional development and online课程

Job summary

Placements24 is hiring a Digital Marketing Specialist to drive online brand visibility for FMCG products in a fully remote role. You will craft and execute strategies across social media, email, SEO/SEM, and content creation, aiming to boost engagement and online sales.

Work independently in a flexible, data-driven team environment. Ideal candidates bring proven FMCG digital marketing experience, strong copywriting skills, and proficiency with analytics tools like Google Analytics to inform

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing, preferably FMCG.
• Strong knowledge of SEO, SEM, social media, content marketing and email campaigns.

Responsibilities

• Develop and implement digital marketing strategies for FMCG products.
• Grow social media presence and create engaging content.
• Plan and execute email marketing campaigns and segment audiences.
• Optimize website content for SEO and manage paid search campaigns (SEM).
• Analyze campaign performance with Google Analytics and report insights.
• Collaborate with design and content teams for assets and campaigns.

Skills

SEO

SEM

Social media marketing

Email marketing

Content creation

Copywriting

Digital analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media management tools

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their marketing team on a fully remote basis, focusing on the FMCG sector. This role will be responsible for developing and executing online marketing strategies to increase brand awareness, drive consumer engagement, and boost online sales for their products. You will manage various digital channels, including social media, email marketing, SEO/SEM, and content creation, ensuring cohesive and impactful campaigns. This is an excellent opportunity for a digital marketing professional to make a significant impact on FMCG brand visibility and customer acquisition from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote FMCG products across various online platforms.
• Manage and grow social media presence, creating engaging content and fostering community interaction.
• Plan and execute email marketing campaigns, segmenting audiences and analyzing campaign performance.
• Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to drive targeted traffic.
• Analyze digital marketing campaign performance using tools like Google Analytics, reporting on key metrics and providing actionable insights.
• Collaborate with design and content teams to create compelling digital assets and marketing materials.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably within the FMCG industry.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools).
• Excellent content creation and copywriting skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Benefits

• Competitive annual salary with performance-based bonuses.
• Flexible remote work arrangement, offering excellent work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and online courses.
• A collaborative and innovative virtual team environment focused on digital marketing excellence.