Digital Marketing Manager - FMCG (Remote)

Placements24; LegKraal Gate; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Remote work

Bonuses

Health insurance

Job summary

Placements24 is seeking a Digital Marketing Manager to lead our remote-presence for FMCG brands. You will craft and execute digital strategies across SEO, SEM, social media, content, and email to grow brand awareness and online sales.

The role demands a data-driven mindset, strong analytics, and the ability to manage multiple campaigns from a remote setting, collaborating with cross-functional teams to drive measurable results.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Minimum 5 years in digital marketing with FMCG experience.
• Proven expertise in SEO, SEM, social media, content, email marketing, and analytics.

Responsibilities

• Develop and execute digital marketing strategies to boost brand visibility, customer acquisition, and retention for FMCG products.
• Manage Google Ads, social ads, and display networks for max ROI.
• Oversee social media strategy, content creation, and community engagement.
• Lead SEO efforts to improve rankings and site traffic.
• Create data-driven email marketing campaigns to nurture leads.
• Analyze performance and report insights for continuous improvement.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics platforms

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Display networks

Job description

About the Role

Our client is seeking a highly skilled and strategic Digital Marketing Manager to lead their online presence and digital initiatives for their FMCG brands. This is a fully remote position, offering the flexibility to work from anywhere while driving significant impact. You will be responsible for developing and executing cutting-edge digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns, to enhance brand awareness, customer engagement, and online sales. This role is perfect for an experienced digital marketer looking to take ownership and innovate within a dynamic industry from a remote setting.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand visibility, customer acquisition, and retention for FMCG products.
• Manage and optimize all digital advertising campaigns, including Google Ads, social media advertising, and display networks, ensuring maximum ROI.
• Oversee social media strategy, content creation, community management, and engagement across all relevant platforms.
• Lead SEO efforts to improve organic search rankings and website traffic, staying abreast of the latest algorithm updates and best practices.
• Develop and execute data-driven email marketing campaigns to nurture leads and engage existing customers.
• Analyze digital marketing performance data, generate insightful reports, and provide recommendations for continuous improvement.
• Stay up-to-date with emerging digital marketing trends, technologies, and competitor activities.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant portion focused on the FMCG sector.
• Proven expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics).
• Demonstrated success in developing and executing digital strategies that drive measurable results.
• Excellent analytical, communication, and project management skills.
• Self-motivated and able to thrive in a remote-first work environment, managing multiple projects simultaneously.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and autonomy.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development, training, and home office setup.
• Opportunity to shape the digital future of leading FMCG brands from anywhere.