Digital Marketing Specialist - FMCG

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health benefits

Professional development

Work-life balance

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist to boost online presence for FMCG brands. This fully remote role involves planning, executing, and optimizing campaigns across SEO/SEM, social media, email, and content marketing.

You will monitor analytics, generate insights, and collaborate with teams to ensure brand consistency. A bachelor’s degree and 3–5 years in digital marketing within FMCG are preferred.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3–5 years of experience in digital marketing, with a focus on FMCG.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage paid campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for social media and other digital channels.
• Monitor analytics and campaign performance; provide regular reports and insights.
• Stay up-to-date with digital marketing trends and technologies.

Skills

SEO/SEM

Social media

Content creation

Email marketing

Analytics tools

Consumer behavior

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a talented and data-driven Digital Marketing Specialist to enhance their online presence and drive consumer engagement for their FMCG brands. This is a fully remote position, offering the flexibility to work from anywhere while contributing significantly to marketing strategies. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, including social media, search engines, and email. The goal is to increase brand awareness, drive website traffic, and generate leads, playing a crucial role in the digital transformation of our client's marketing efforts within the competitive FMCG landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and relevant content for social media platforms and other digital channels.
• Monitor website analytics and campaign performance, providing regular reports and actionable insights.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on the FMCG sector.
• Proven experience with SEO/SEM, social media marketing, content creation, and email marketing platforms.
• Proficiency in using analytics tools like Google Analytics.
• Strong understanding of consumer behavior in digital spaces.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Fully remote work arrangement, offering significant work-life balance.
• Opportunities for professional development and online training.
• Be part of a forward-thinking marketing team focused on digital innovation.