Digital Marketing Manager - FMCG

Placements24; Bloemfontein; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Remote-first role

Flexible hours

Health/dental/vision insurance

Professional development opportunities

Job summary

Placements24 seeks an experienced Digital Marketing Manager to lead our client's online presence in the FMCG sector in a remote-first environment. You will develop and execute comprehensive digital strategies across social media, SEO/SEM, email marketing, and content creation to boost brand awareness and online sales.

The role requires strong analytics, creativity, and collaboration within a remote team, with a focus on driving engagement and measurable results.

Qualifications

• 5+ years in digital marketing with FMCG focus.
• Proven success in digital campaigns with measurable results.
• Experience with Google Analytics, social media tools, and email platforms.
• SEO/SEM, content marketing, and social strategy.
• Strong analytical, communication, and remote-work collaboration.

Responsibilities

• Develop and implement a robust digital marketing strategy aligned with brand goals.
• Manage digital advertising campaigns across social and SEM.
• Oversee content strategy for social, website, and email campaigns.
• Monitor analytics and market trends to improve performance.
• Lead SEO/SEM efforts to boost organic visibility.
• Stay ahead of digital marketing trends and propose innovative approaches.

Skills

Digital marketing

FMCG experience

Strategic thinking

Analytical skills

Tools

Google Analytics

Social media management tools

Email marketing platforms

Job description

About the Role

Our client is looking for an experienced and forward-thinking Digital Marketing Manager to spearhead their online presence in the competitive FMCG landscape. This fully remote role will involve developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive consumer engagement, and generate online sales. You will manage all digital channels, including social media, SEO/SEM, email marketing, and content creation, ensuring a cohesive and impactful brand message across all platforms. The position is ideal for a creative strategist with a proven ability to leverage digital tools to achieve business objectives in a remote-first setting.

Key Responsibilities

• Develop and implement a robust digital marketing strategy aligned with overall FMCG brand goals.


• Manage and optimize all digital advertising campaigns, including social media advertising, search engine marketing (SEM), and display advertising.


• Oversee content creation and strategy for social media platforms, website, and email marketing campaigns to drive engagement and conversions.


• Monitor website analytics, campaign performance, and market trends, providing actionable insights for continuous improvement.


• Lead SEO/SEM efforts to enhance organic search visibility and drive qualified traffic.


• Stay abreast of emerging digital marketing trends and technologies, recommending innovative approaches for the brand.

Requirements

• Minimum of 5 years of experience in digital marketing , with a strong focus on the FMCG sector.


• Proven success in developing and executing digital marketing campaigns that drive measurable results.


• In-depth knowledge of various digital marketing channels, tools, and best practices (e.g., Google Analytics, social media management tools, email marketing platforms).


• Experience with SEO/SEM, content marketing, and social media strategy.


• Excellent analytical skills and the ability to interpret data to inform marketing decisions.


• Strong communication and collaboration skills, with experience working effectively in a remote team environment.

Benefits

• Competitive salary and performance-based bonuses.


• Fully remote work environment with flexible hours.


• Comprehensive health, dental, and vision insurance.


• Generous paid time off and holiday schedule.


• Opportunities for professional development and online training in digital marketing technologies.