Digital Marketing Specialist - FMCG

Placements24; Sandton; Hybrid; ZAR 360,000 - 600,000; Full time

Job summary

Placements24 is seeking a creative and results-oriented Digital Marketing Specialist to lead online strategies for FMCG brands. This fully remote role offers the chance to drive engagement across digital channels from anywhere.

You will develop and execute campaigns across social media, SEO/SEM, email marketing, and content marketing, while leveraging analytics to optimize performance. Collaboration with internal teams and external agencies is essential to deliver cohesive campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years in digital marketing with a strong portfolio.
• Proficiency in SEO/SEM, social media marketing, content marketing, and email marketing platforms.
• Experience with marketing analytics tools such as Google Analytics.
• Excellent written and verbal communication with a creative flair.
• Ability to work independently and meet deadlines in a remote setting.

Responsibilities

• Develop, implement, and manage online marketing campaigns across platforms including social media, email, and paid advertising.
• Create engaging content for digital channels, optimizing for SEO and user engagement.
• Monitor and analyze website traffic, campaign performance, and key digital marketing metrics using analytics tools.
• Manage social media communities, responding to comments and messages, and fostering brand advocacy.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams and external agencies to ensure cohesive digital marketing efforts.

Skills

Digital marketing

SEO/SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client is seeking a creative and results-oriented Digital Marketing Specialist to manage and execute their online marketing strategies for FMCG brands. This is a fully remote position, allowing you to contribute from anywhere while driving engagement and brand awareness across digital channels. You will be responsible for developing and implementing campaigns across social media, SEO/SEM, email marketing, and content marketing to reach and engage target consumers for our client's diverse product lines. This role requires a strong understanding of digital marketing trends and analytics to optimize campaigns and achieve measurable results for the business.

Key Responsibilities

• Develop, implement, and manage online marketing campaigns across various platforms including social media, email, and paid advertising.
• Create engaging and relevant content for digital channels, optimizing for SEO and user engagement.
• Monitor and analyze website traffic, campaign performance, and key digital marketing metrics using analytics tools.
• Manage social media communities, responding to comments and messages, and fostering brand advocacy.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams and external agencies to ensure cohesive digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (3+ years) in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in SEO/SEM, social media marketing, content marketing, and email marketing platforms.
• Experience with marketing analytics tools such as Google Analytics.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Competitive salary and remote work flexibility.
• Opportunity to shape the digital presence of prominent FMCG brands.
• Allowance for home office setup and professional development.
• Comprehensive health and wellness benefits.
• A collaborative and innovative digital team environment.