Digital Marketing Specialist - FMCG

Placements24; Centurion; Hybrid; ZAR 260,000 - 380,000; Full time

Benefits offered by this job

Home office stipend

Remote-friendly environment

Learning & development

Team virtual events

Job summary

Placements24 is seeking a creative, data-driven Digital Marketing Specialist for a fully remote role focused on FMCG brands. You will develop and execute online strategies, manage social campaigns, optimize web content, and analyze performance to achieve business goals.

Applicants should have FMCG digital marketing experience, strong SEO/SEM, content and email marketing skills, and proficiency with Google Analytics. The role offers flexible hours and a remote-first environment.

Qualifications

• Proven experience as Digital Marketing Specialist in FMCG.
• Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with analytics tools such as Google Analytics to track campaign performance.
• Excellent written and verbal communication skills with ability to craft engaging online content.
• Ability to work independently and manage multiple remote projects.

Responsibilities

• Develop and implement integrated digital marketing campaigns across online channels.
• Manage and grow the company’s social media presence with engaging content and community interaction.
• Optimize website content and UX for better SEO and conversion rates.
• Analyze performance data, generate reports, and provide actionable insights.
• Collaborate with the marketing team to ensure consistent brand messaging across digital platforms.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

Communication

Remote work

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive engagement for their FMCG brands. This is a fully remote role, offering the flexibility to work from anywhere while contributing to the success of our client's digital marketing efforts. You will be responsible for developing and executing innovative online strategies, managing social media campaigns, optimizing web content, and analyzing digital performance to achieve business objectives. This is an ideal opportunity for a digital marketing expert passionate about the FMCG sector to make a significant impact in a remote-first setting.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various online channels, including social media, email, and search engines.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Optimize website content and user experience for improved search engine rankings and conversion rates.
• Analyze digital marketing performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the marketing team to ensure consistent brand messaging and campaign execution across all digital platforms.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on the FMCG industry.
• Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with analytics tools such as Google Analytics to track and report on campaign performance.
• Excellent written and verbal communication skills, with a knack for creating compelling online content.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.

Benefits

• Competitive salary and performance-based incentives.
• Flexible working hours and fully remote work environment.
• Opportunities for continuous learning and professional development in digital marketing.
• Home office setup stipend.
• Collaborative online team culture and regular virtual team-building activities.