Digital Marketing Specialist - E-commerce Focus

Placements24; Centurion; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Health, dental, and vision insurance

Professional growth opportunities

Collaborative environment

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist with a strong ecommerce focus to join our dynamic team. You will drive digital strategies to boost online sales, traffic, and brand awareness across SEO, SEM, social media, and email campaigns, collaborating with cross-functional teams to hit ambitious revenue targets.

The ideal candidate will have hands-on analytics experience, familiarity with CMS and ecommerce platforms, and a Bachelor's degree in Marketing or a related

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Experience in developing and executing ecommerce-focused digital marketing strategies.
• Excellent analytical skills and ability to translate data into insights.

Responsibilities

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Optimize website content to improve organic visibility and traffic (SEO).
• Plan and execute paid campaigns (SEM and social ads) to drive qualified leads and conversions.
• Manage email marketing campaigns, including segmentation, content creation, and analysis.
• Analyze website analytics and campaign data to identify trends and ROI; collaborate with ecommerce teams to optimize conversion.

Skills

SEO

SEM

Social media

Email marketing

Analytics

CMS

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads

Marketing automation

WordPress

Shopify

Job description

About the Role

Our client is looking for a results-driven Digital Marketing Specialist with a strong emphasis on e-commerce to join their dynamic team. You will be instrumental in developing and executing digital marketing strategies designed to increase online sales, website traffic, and brand awareness. This role requires a strategic thinker with hands-on experience in various digital channels, including SEO, SEM, social media, and email marketing. You will analyze campaign performance, identify new growth opportunities, and collaborate with cross-functional teams to achieve ambitious revenue targets, playing a pivotal role in the company's online success and market expansion.

Key Responsibilities

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Optimize website content and structure for search engines (SEO) to improve organic visibility and traffic.
• Plan and execute paid advertising campaigns (SEM, social ads) to drive qualified leads and conversions.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyze website analytics and campaign data to identify trends, measure ROI, and provide actionable insights.
• Collaborate with the e-commerce platform team to ensure seamless customer journeys and optimize conversion rates.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on e-commerce.
• Strong understanding of SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms.
• Experience with email marketing platforms and marketing automation tools.
• Excellent analytical skills and the ability to translate data into strategic recommendations.
• Proficiency in content management systems (CMS) and e-commerce platforms is highly desirable.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Highly competitive salary and performance-based incentives.
• Fully remote work arrangement, offering excellent work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional growth and continuous learning.
• A collaborative and innovative work environment focused on achieving measurable results.