Digital Marketing Specialist - Campaign Optimization

Placements24; KwaZulu-Natal; Híbrido; ZAR 300.000 - 540.000; Tempo integral

Benefícios oferecidos por esta vaga

Hybrid work model

Career development opportunities

Performance-based bonuses

Retirement fund contributions

Training and development

Resumo da vaga

Placements24 in Pietermaritzburg, KwaZulu-Natal, seeks a Digital Marketing Specialist to develop and manage innovative campaigns across online channels. The role requires a data-driven mindset, strong analytics, and experience with Google Analytics, Google Ads, Facebook Ads Manager, and email platforms.

Hybrid work and in-office collaboration are available. You will translate business goals into actionable strategies, drive lead generation, and improve brand engagement through SEO and content

Qualificações

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Specialist with a strong campaign portfolio.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email platforms.
• Strong analytical, communication, and problem-solving skills.

Responsabilidades

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI.
• Conduct market and competitor research to identify opportunities and threats.
• Create engaging content for social media, email, and websites.
• Analyze campaign performance with analytics tools and provide actionable reports.
• Collaborate with sales and product teams for cohesive marketing efforts.
• Stay updated on latest digital marketing trends and best practices.
• Oversee the company’s social media across relevant platforms.
• Implement SEO best practices to improve organic rankings.
• Oversee email marketing including segmentation and automation.

Conhecimentos

Analytics

Campaign optimization

Content creation

Communication

Cross-functional collaboration

Strategic thinking

Formação

Bachelor's degree in Marketing/Communications/Business

Ferramentas

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

SEO/SEM tools

Descrição da vaga

About the Role

Our client, a dynamic and rapidly growing entity in the marketing sector, is seeking a highly motivated and data-driven Digital Marketing Specialist to join their vibrant team in Pietermaritzburg, KwaZulu-Natal . This pivotal role is responsible for developing, implementing, and managing innovative digital marketing campaigns across various online channels. The ideal candidate will possess a deep understanding of the digital landscape, a passion for analytics, and a proven track record of driving measurable results. This is an exciting opportunity to contribute to a forward-thinking company and make a significant impact within the local marketing community. The role offers a blend of in-office collaboration and remote flexibility, fostering a productive and engaging work environment. We are looking for a creative problem-solver who thrives in a fast-paced setting and is eager to stay ahead of industry trends. The position requires a strategic thinker capable of translating business objectives into actionable marketing strategies that resonate with target audiences. Success in this role will be measured by campaign performance, lead generation, and overall brand engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Conduct thorough market research and competitor analysis to identify opportunities and threats.
• Create engaging and compelling content for social media, email marketing, and website.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with cross-functional teams, including sales and product development, to ensure cohesive marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage the company's social media presence across relevant platforms.
• Implement SEO best practices to improve organic search rankings.
• Oversee email marketing campaigns, including list segmentation and automation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a team in a hybrid work setting.
• Experience with marketing automation platforms is a plus.
• Knowledge of the Pietermaritzburg market is advantageous.
• Familiarity with CRM systems.

Benefits

• Our client offers a competitive salary package, opportunities for professional development and growth, a supportive team environment, and exposure to cutting-edge marketing strategies.
• Employees will benefit from a hybrid work model, allowing for flexibility and work-life balance.
• Additional benefits may include performance-based bonuses, retirement fund contributions, and access to ongoing training.
• The company fosters a culture of innovation and encourages employees to bring their ideas to the table.
• This role is ideal for an ambitious marketer looking to advance their career in a rewarding and dynamic industry within KwaZulu-Natal.