Remote Beauty Brand Strategist & Content Creator

Placements24; Randburg; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Fully remote with flexible hours

Collaborations with beauty influencers

Health, dental, and vision insurance

Professional development budget

Job summary

Placements24 in South Africa is seeking a remote Beauty Brand Strategist & Content Creator to shape our client's online presence. You will develop comprehensive digital marketing strategies and craft engaging content for social media, blogs, and websites.

The ideal candidate has 5+ years in digital marketing or brand storytelling within the beauty sector, excels at SEO/SEM, and can drive brand engagement across channels while collaborating with teams and influencers.

Qualifications

• 5+ years in digital marketing, brand strategy, or content creation in beauty.
• Proven success in campaigns that drive engagement and growth.
• Excellent writing, editing, and visual storytelling skills.
• Proficient with social media management tools and analytics platforms.
• Strong SEO, SEM, and content marketing knowledge.

Responsibilities

• Develop and implement holistic brand strategies across digital channels.
• Create high-quality content for social, blogs, and websites.
• Manage social media, monitor trends, engage with audiences.
• Analyze campaigns and provide data-driven optimization insights.
• Collaborate with internal teams for brand consistency.
• Stay updated with digital marketing trends and beauty industry news.

Skills

Digital marketing

Brand strategy

Content creation

Social media management

SEO/SEM

Analytics

Tools

Google Analytics

SEMrush

Hootsuite

Job description

About the Role

Our client is looking for an innovative and experienced Remote Beauty Brand Strategist & Content Creator to shape and elevate their online presence. This fully remote position involves developing and executing comprehensive digital marketing strategies, creating compelling content for social media, blogs, and websites, and driving brand engagement. You will be responsible for defining brand voice, identifying target audiences, and leveraging digital platforms to increase brand awareness and customer acquisition. The ideal candidate is a creative thinker with a deep understanding of the beauty industry and a proven ability to craft engaging narratives that resonate with consumers.

Key Responsibilities

• Develop and implement holistic brand strategies across all digital channels.
• Create high-quality, engaging content including written posts, graphics, videos, and other multimedia assets.
• Manage social media platforms, monitor trends, and engage with the online community.
• Analyze campaign performance and provide data-driven insights for optimization.
• Collaborate with internal teams to ensure brand consistency and messaging alignment.
• Stay abreast of the latest digital marketing trends, beauty industry news, and competitor activities.

Requirements

• 5+ years of experience in digital marketing, brand strategy, or content creation, with a focus on the beauty industry.
• Proven success in developing and executing digital marketing campaigns that drive engagement and growth.
• Excellent writing, editing, and visual storytelling skills.
• Proficiency with social media management tools and analytics platforms.
• Strong understanding of SEO, SEM, and content marketing principles.

Benefits

• Competitive annual salary commensurate with experience and expertise.
• Fully remote work environment with flexible hours.
• Opportunities to collaborate with leading beauty influencers and brands.
• Comprehensive health, dental, and vision insurance.
• Generous professional development budget for courses and conferences.