Digital Marketing Specialist

Placements24; Sandton; Remote; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Career progression

Professional development

Team collaboration

Flexible schedule

Job summary

WhatJobs Direct is seeking a versatile Digital Marketing Specialist to join their team in a fully remote role across South Africa. You will design and execute campaigns across social media, email, search, and display channels to boost online visibility and lead generation.

The ideal candidate has hands-on experience with digital marketing tools, strong analytics, and the ability to work independently in a remote setting while collaborating with the marketing team to align with brand messaging.

Qualifications

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Hands-on experience with social media marketing, email marketing, SEO, and SEM.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple tasks in a remote setting.
• Detail-oriented with strong organizational skills.
• Creative mindset and a passion for digital marketing.
• Experience with content management systems (CMS) is a plus.

Responsibilities

• Execute digital marketing campaigns across channels such as SEO/SEM, social media, email, and display advertising.
• Develop engaging content for social media posts, email newsletters, and website updates.
• Monitor and analyze campaign performance using tools like Google Analytics, and generate regular reports.
• Optimize campaigns for lead generation, customer acquisition, and engagement.
• Assist in managing social media accounts, including scheduling posts and engaging with followers.
• Conduct keyword research and support SEO efforts to improve organic search rankings.
• Collaborate with design and content teams to ensure brand consistency and create effective marketing assets.
• Stay updated with the latest digital marketing trends and best practices.
• Manage advertising budgets for specific campaigns and track spending.
• Contribute to the development of digital marketing strategies.

Job description

About the Role

Our client, WhatJobs Direct, is seeking a versatile and results-oriented Digital Marketing Specialist to join their team. This role is fully remote, allowing you to work from anywhere in South Africa. You will be responsible for executing various digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising. The focus will be on driving online visibility, generating qualified leads, and enhancing customer engagement. The ideal candidate is a proactive individual with a strong understanding of digital marketing principles and hands-on experience in campaign execution and optimization. You will collaborate closely with the broader marketing team to ensure all digital initiatives align with company goals and brand messaging. We are looking for someone who is adaptable, data-driven, and passionate about leveraging digital platforms to achieve business success. This remote position offers the flexibility to manage your workload effectively while contributing to impactful marketing campaigns. Your expertise will be crucial in driving the online performance of our client’s platform, making this a rewarding opportunity for a dedicated digital marketer.

Key Responsibilities

• Execute digital marketing campaigns across channels such as SEO/SEM, social media, email, and display advertising.
• Develop engaging content for social media posts, email newsletters, and website updates.
• Monitor and analyze campaign performance using tools like Google Analytics, and generate regular reports.
• Optimize campaigns for lead generation, customer acquisition, and engagement.
• Assist in managing social media accounts, including scheduling posts and engaging with followers.
• Conduct keyword research and support SEO efforts to improve organic search rankings.
• Collaborate with design and content teams to ensure brand consistency and create effective marketing assets.
• Stay updated with the latest digital marketing trends and best practices.
• Manage advertising budgets for specific campaigns and track spending.
• Contribute to the development of digital marketing strategies.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Hands-on experience with social media marketing, email marketing, SEO, and SEM.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple tasks in a remote setting.
• Detail-oriented with strong organizational skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• Creative mindset and a passion for digital marketing.
• Experience with content management systems (CMS) is a plus.

Benefits

• Competitive salary package.
• Fully remote working arrangement offering maximum flexibility.
• Opportunity to work with a leading online platform and contribute to its digital growth.
• Professional development and training opportunities.
• Collaborative and supportive virtual team environment.
• Exposure to a wide range of digital marketing activities.
• Challenging and rewarding projects.
• Work-life balance integrated into the remote work culture.
• Regular virtual team events and communication.
• Potential for career progression.