Digital Marketing Specialist

Bright City Talent; Gauteng; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Brightcitytalent in Centurion is seeking a mid-level Digital Marketing Specialist to own the digital ecosystem and translate strategy into measurable campaigns. You will drive full-funnel initiatives across Web, Social (Meta), Search, and Display, balancing creative ideas with data-driven performance.

You'll lead agency partnerships, optimize campaigns for ROI, and collaborate with CRM and Dealer Marketing to align lead capture and brand messaging. Office-based role in Centurion.

Qualifications

• 3 to 5 years of dedicated digital marketing experience in fast-paced environments.
• Formal certification or degree in Digital Marketing, Marketing, or Brand Management.
• Hands-on experience with Meta Ads, Google Analytics, SEO strategies, and paid media.

Responsibilities

• Plan, execute, and optimize integrated digital strategies across Web, Social (Meta), Search, Display.
• Drive social media strategy, campaign visibility, reach, and content effectiveness.
• Coordinate with external agencies, critique recommendations, and manage timelines.
• Leverage analytics to track reach, impressions, and ROI, turning data into actions.
• Support events and product launches with rapid digital amplification.

Skills

Digital marketing

Analytics

Performance marketing

Social media

Campaign optimization

Education

Degree in Digital Marketing

Tools

Meta Ads

Google Analytics

SEO

Job description

POSITION INFO:
A leading and growing automotive brand is seeking a dynamic, mid-level Digital Marketing Specialist to take ownership of its digital ecosystem. Operating within a high-performing, fast-paced marketing team, you will translate high-level marketing strategy into impactful, commercially viable digital campaigns. This is not a junior social media role or a passive agency coordination position, this is a role for a proactive digital practitioner who understands full-funnel strategy, social media dynamics, analytics, and performance marketing, with the confidence to challenge agency recommendations and drive measurable campaign success. Key Responsibilities Digital Strategy & Campaign Management: Plan, execute, and optimize integrated digital strategies across Web, Social (Meta), Search, Display, and emerging platforms to boost brand awareness, product consideration, and engagement. Social Media & Community Oversight: Drive social media strategy, campaign visibility, reach, and organic\/paid content effectiveness. Serve as an active guardian of online brand reputation. Agency Coordination & Leadership: Brief, manage, and evaluate external digital agencies. Critique recommendations, challenge underperforming campaigns, and maintain strict control over creative quality and timelines. Performance Optimisation & Analytics: Leverage tools like Google Analytics to track campaign reach, engagement, impressions, and SEO performance. Identify trends and make data-driven recommendations to improve ROI. Event & Amplification Support: Coordinate digital coverage for key brand events, product launches, and sponsorships, ensuring rapid execution and amplification (including occasional creation of urgent content). Cross-Functional Collaboration: Partner closely with internal teams—specifically CRM and Dealer Marketing to ensure seamless lead capture alignment, dealership toolkits, and unified brand messaging. Requirements & Qualifications 3 to 5 years of dedicated digital marketing experience (OEM\/Automotive, FMCG , or fast-paced consumer-facing corporate environments preferred). Relevant Degree, Diploma, or Formal Certification in Digital Marketing, Marketing, or Brand Management. Technical Mastery: Hands-on experience with Meta Ads, Google Analytics, SEO\/AEO\/GEO strategies, and paid media frameworks. Solid understanding of user journeys, top-of-funnel lead capture, and digital platform architecture. Creative capability (strategy, content concepts, messaging) paired with analytical capability (performance tracking, reporting, and optimisation). This role will suit a Digital Marketer who takes personal accountability for digital campaign performance, and is excited by achieving high-impact results through creative resourcefulnes. This role is office based in Centurion.