Digital Marketing Specialist

Greys Recruitment; Johannesburg; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Greys Recruitment represents a leading automotive manufacturer seeking a Digital Marketing Specialist to elevate digital performance in Johannesburg. This role blends strategic thinking, creative content and data-driven marketing to boost brand visibility, engage customers and drive sales.

You will own digital strategies, manage campaigns across Google Search, paid media, social and affiliates, optimise the customer journey and convert insights into action in a fast-moving environment.

Qualifications

• A Diploma, Degree or formal certification in Digital Marketing, Marketing, Brand Management, Business or a related field.
• At least 3 years’ experience in digital marketing, ideally within the automotive industry or a related sector.
• Strong hands-on knowledge of SEO, PPC, paid media, lead generation, social media management, display advertising and affiliate marketing.
• Experience developing digital strategies, managing multiple campaigns and mapping effective consumer journeys.
• Excellent analytical skills and the ability to turn campaign data into actionable insights.
• A solid understanding of digital marketing budgets, cost optimisation and ROI.
• Strong project management, communication and problem-solving skills.
• A proactive, innovative mindset with the ability to thrive in a collaborative, fast-moving environment.

Responsibilities

• Own the digital game: Develop and execute innovative digital marketing strategies aligned with brand, product and commercial objectives.
• Drive performance: Plan, manage and optimise campaigns across Google Search, paid media, social media, display and affiliate networks.
• Generate quality leads: Use PPC, SEO, paid advertising and email marketing to attract the right audiences and improve conversions.
• Master the customer journey: Optimise website performance, landing pages, user experience and dealership website content.
• Make data work for you: Analyse campaign results, website traffic, engagement, cost per lead and ROI to continuously improve performance.
• Create content that connects: Develop compelling digital content, social media campaigns and community engagement initiatives.

Skills

Digital marketing

SEO

PPC

Lead generation

Social media management

Analytics

Budget management

Education

Diploma/Degree in Digital Marketing or related field

Job description

Are you a digitally savvy marketer who knows how to build brands, generate quality leads and turn data into marketing wins? Our Leading Automotive Manufacturer client is looking for a dynamic Digital Marketing Specialist to take digital performance to the next level within a fast-paced automotive environment!
This is your opportunity to combine strategic thinking, creative content and performance-driven marketing to make a measurable impact on brand visibility, customer engagement and sales growth.
Key Requirenents:

• A Diploma, Degree or formal certification in Digital Marketing, Marketing, Brand Management, Business or a related field.
• At least 3 years’ experience in digital marketing, ideally within the automotive industry or a related sector.
• Strong hands-on knowledge of SEO, PPC, paid media, lead generation, social media management, display advertising and affiliate marketing.
• Experience developing digital strategies, managing multiple campaigns and mapping effective consumer journeys.
• Excellent analytical skills and the ability to turn campaign data into actionable insights.
• A solid understanding of digital marketing budgets, cost optimisation and ROI.
• Strong project management, communication and problem-solving skills.
• A proactive, innovative mindset with the ability to thrive in a collaborative, fast-moving environment.

Key Responsibilities:

• Own the digital game: Develop and execute innovative digital marketing strategies aligned with brand, product and commercial objectives.
• Drive performance: Plan, manage and optimise campaigns across Google Search, paid media, social media, display and affiliate networks.
• Generate quality leads: Use PPC, SEO, paid advertising and email marketing to attract the right audiences and improve conversions.
• Master the customer journey: Optimise website performance, landing pages, user experience and dealership website content.
• Make data work for you: Analyse campaign results, website traffic, engagement, cost per lead and ROI to continuously improve performance.
• Create content that connects: Develop compelling digital content, social media campaigns and community engagement initiatives.