Digital Marketing Specialist

Hire Resolve; Durban; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A digital marketing company in Durban is seeking a highly skilled Digital Marketing Specialist to lead, design, and execute innovative marketing initiatives. The ideal candidate will develop effective digital marketing strategies, optimize SEO, manage social media and content creation, and enhance user experience across platforms. If you are an innovative professional ready for a career-changing move, apply by emailing your CV.

Qualifications

• Proven experience in SEO, PPC, content marketing, and social media management.
• Strong copywriting skills for blogs, social media, and web content.
• Familiarity with Google Analytics, Google Tag Manager, and Facebook Pixel.

Responsibilities

• Develop and implement short, medium, and long-term digital marketing strategies.
• Design and create engaging static and video content for marketing campaigns.
• Optimize websites for search engines (SEO) and user experience (UX).
• Manage customer segmentation and engagement strategies.
• Analyze and report on marketing campaign performance using analytics tools.

Skills

SEO

PPC

Content marketing

Social media management

Copywriting

Email marketing

Tools

Canva

Adobe Creative Suite

Google Analytics

WordPress

Job description

Hire Resolve's client is looking for a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses, to join their team in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps.

Top Responsibilities:

1. Digital Marketing Strategy & Execution

   • Develop and implement short, medium, and long-term digital marketing strategies.
   • Increase brand awareness, lead generation, and customer engagement.
   • Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
   • Monitor and optimize digital marketing performance across platforms.

2. Content Creation & Social Media Management

   • Design and create engaging static and video content for marketing campaigns.
   • Build a strong social media presence and grow engagement.
   • Write and publish blog articles, newsletters, FAQs, and other valuable content.
   • Develop and execute a content calendar for different business units.

3. SEO, Website & UI/UX Enhancement

   • Optimize websites for search engines (SEO) and user experience (UX).
   • Improve website navigation, speed, and overall usability.
   • Create online help guides, video tutorials, and FAQs.
   • Collaborate with developers to implement UI/UX enhancements.

4. Email Marketing & CRM Management

   • Develop and execute targeted email marketing campaigns.
   • Manage customer segmentation and engagement strategies.
   • Track and optimize email marketing KPIs.

5. Performance Tracking & Data-Driven Optimization

   • Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
   • A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
   • Generate reports on social media growth, campaign success, and web analytics.

6. Web Development & Tech Collaboration

   • Work closely with developers to ensure seamless integrations and enhancements.
   • Manage website CMS updates and minor modifications when necessary.

Requirements:

1. Digital Marketing & Strategy

   • Proven experience in SEO, PPC, content marketing, and social media management.
   • Ability to develop and execute data-driven marketing strategies.

2. Content Creation & Graphic Design

   • Strong copywriting skills for blogs, social media, and web content.
   • Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).

3. Website & UI/UX Optimization

   • Knowledge of WordPress, Webflow, or other CMS platforms.
   • Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
   • Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.

4. Social Media & Performance Marketing

   • Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
   • Proficiency in Google Ads (Search, Display, and Video Ads).
   • Understanding of programmatic advertising and outdoor media trends.

5. Email Marketing & CRM

   • Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
   • Ability to automate email sequences and nurture leads effectively.

6. Technical & Web Development (Preferred)

   • Coding/programming skills to implement quick fixes.
   • Ability to liaise with developers for seamless execution of technical tasks.

If you are an innovative and data-driven digital marketing professional looking for your next challenge, apply today!

If you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [e-mail] or visit our website: www.hireresolve.co.za

You can also connect with Rachel van Dyk on LinkedIn or [e-mail]

Please note that correspondence will only be conducted with shortlisted candidates for this position. Should you not hear from us within 3 days, please consider your application unsuccessful.