Digital Marketing Manager

Hexing Electrical South Africa (Pty) LTD; Midrand; On-site; ZAR 334,800 - 558,000; Full time

Benefits offered by this job

Flexible work hours

Professional development opportunities

Job summary

A leading energy solutions provider in South Africa is seeking a Digital Marketing Manager to enhance brand awareness and drive customer acquisition. This role involves strategizing digital marketing campaigns, managing SEO/SEM efforts, and coordinating with multiple teams. The ideal candidate will have a degree in marketing, digital tech experience in the renewable energy sector, and strong leadership skills. The position offers an opportunity to work in a dynamic industry, contributing to innovative energy solutions.

Qualifications

• Proven work experience as a Digital Marketing Manager within the Renewable energy sector.
• Strong experience with SEO/SEM and analytics tools.
• Good understanding of web design and content management.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness.
• Manage digital marketing campaigns, including SEO, PPC, and social media.
• Coordinate with sales and product teams to adapt marketing strategies.

Skills

Digital Marketing Strategy

SEO/SEM

Project Management

Analytical Skills

Communication Skills

Team Leadership

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Google Analytics

CRM Software

Content Management Systems

Job description

Hexing Electrical SA (Pty) Ltd (Hexing SA) is the Subsidiary of Hexing group which is one of the leading global market players in power industry focusing on smart metering and smart grid technologies. Since 1992 Hexing Group always has been moving on the edge of technology to deliver state of the art products and solutions to utilities all around the world. More than two decades of working in international market has proved that we always stand with our clients not only as vendor but also as consultant and contractor.

About the role

The Digital Marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Responsibilities

1. Marketing Strategy and Expansion:
   • Develop and implement local market strategies to identify residential, commercial and industrial energy storage demands, and achieve sales targets.
   • Develop and implement a cohesive digital marketing plan to increase brand awareness and revenue.
   • Set current and long-term goals for internal teams.
   • Design and review the Marketing department’s budget.
   • Plan brand promotion activities based on the budget and goals.
2. Customer and Channel Management:
   • Develop and maintain core customers such as local installers, EPC companies, industrial parks, etc., establish a stable distribution network, and promote cooperation implementation.
   • Guide the content team in crafting engaging and SEO-friendly content.
   • Collaborate with other teams and departments to integrate marketing strategies.
   • Cross-Departmental Collaboration: Coordinate with the sales and product teams, adapt to local market demands, and solve all-round issues in client cooperation.
3. Brand and Event Promotion:
   • Plan and execute industry exhibitions, offline roadshows, etc. Utilize digital channels to enhance the brand's visibility and recognition in the South African market.
   • Launch and oversee online adverts through Google AdWords, Facebook, LinkedIn etc. to increase company and brand awareness.
   • Oversee SEO and SEM strategies.
   • Manage email and social media marketing campaigns.
   • Track South African policy developments, competitor actions and industry trends, and regularly produce market analysis reports to support headquarters' decision-making.
   • Use analytical tools to monitor and evaluate the company’s digital marketing strategy's effectiveness.
   • Maintain knowledge of the marketing technology landscape, analytics, and business intelligence.
   • Provide end-to-end project management for all digital campaigns.
   • Market Intelligence Collection: Track South African policy developments, competitor actions and industry trends, and regularly produce market analysis reports to support headquarters' decision-making.
4. Innovation and Adaptation:
   • Identifying and testing new digital platforms and tools.
   • Stay up-to-date with digital technology developments.
   • Adapt strategies based on analytical data and emerging trends.
5. Communication:
   • Communicate digital marketing plans and strategies to senior management. Supervise the design of all digital media elements including the company website and individual project microsites.

Candidate requirements

Education

• Bachelor’s degree in marketing, digital technologies, or related field.

Certifications (optional but beneficial)

• Certifications in Google Ads, Google Analytics, HubSpot or other relevant digital marketing certifications

Experience

• Proven work experience as a Digital marketing strategist or Digital marketing manager within the Renewable energy sector and have Renewable Energy product knowledge such as batteries, solar panels, invertors etc.
• Strong experience with SEO/SEM, Google Analytics, and CRM software.
• Should have experience in planning and executing exhibitions.
• Familiarity with web design and content management systems.

Soft Skills

• Excellent analytical and project management skills.
• Strong team leading and team management skills.
• Outstanding communication and interpersonal skills.

Additional Considerations

• Given the fast-paced nature of digital technologies, a Digital Marketing Manager must be a quick learner, adaptable, and continuously focused on improving digital strategies based on data-driven decisions.
• This role often demands a balance between creative and analytical capabilities, suggesting that successful directors are both imaginative and technically inclined.
• Please provide your portfolio, proven record of exhibitions done, success rate as well as product list.