Digital Marketing Specialist

Placements24; Upington; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Fully remote work arrangement

Flexible schedule

Professional development

Collaboration with charitable causes

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join a fully remote team. You will manage social media channels, develop online advertising campaigns, optimize website content, and analyze performance metrics to maximize reach for a leading charity.

The role offers the flexibility of remote work, opportunities for professional development, and collaboration with a mission-driven organization to create meaningful social impact.

Qualifications

• Bachelor's degree in marketing, digital media, communications, or a related field.
• Minimum 3 years of digital marketing experience focused on social media and content creation.
• Proven experience with SEO, SEM, email marketing, and CMS.
• Strong Google Analytics proficiency and data-driven decision making.
• Excellent written and verbal communication; ability to work independently in a remote environment.

Responsibilities

• Develop and execute digital marketing strategies across platforms (social, email, SEM).
• Create engaging content for social media, blogs, and campaigns.
• Manage and optimize online advertising campaigns (Google Ads, social ads).
• Analyze website traffic and user behavior to improve SEO.
• Monitor, report on key metrics, and provide actionable insights.
• Foster community engagement on social channels.
• Stay up-to-date with digital marketing trends.

Skills

Social media management

Content creation

SEO

SEM

Email marketing

CMS

Communication

Project management

Remote work

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Analytics

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their fully remote team. This role is essential for enhancing the organization's online presence, driving engagement, and increasing support for their mission through innovative digital strategies. You will manage social media channels, develop online advertising campaigns, optimize website content, and analyze performance metrics to ensure maximum reach and impact. This is a fantastic opportunity for a digitally savvy professional to leverage their expertise to advance the goals of a leading charity organization from anywhere.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms (social media, email, SEM, etc.).
• Create engaging and compelling content for social media, blog posts, and online campaigns.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
• Analyze website traffic and user behavior, implementing strategies for SEO improvement.
• Monitor and report on key digital marketing metrics, providing insights and recommendations.
• Manage the organization's social media presence, fostering community interaction and engagement.
• Stay current with digital marketing trends and best practices to ensure effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing , with a strong focus on social media and content creation.
• Proven experience with SEO, SEM, email marketing, and content management systems.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and thrive in a fast-paced, remote environment.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement offering significant flexibility.
• Opportunity to use digital skills for social impact and meaningful causes.
• Access to professional development and training in the latest digital marketing techniques.
• A collaborative and supportive virtual team culture.