Digital Marketing Lead

Oldmutual; Cape Town; On-site; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Old Mutual in Cape Town seeks a Digital Marketing Lead to translate business priorities into integrated, audience-led digital strategies across B2B units, Brand Digital Marketing and Social Media.

You will lead a team of Digital Marketing Managers, Brand Digital Manager and Social Media Manager, shaping strategy, governance and measurement to drive brand and business value.

Responsibilities

• Translate business objectives into clear digital marketing strategies.

Skills

Digital marketing

Leadership

Strategy development

B2B marketing

Brand marketing

Analytics

Agency partnerships

Job description

Job Description

The Digital Marketing Lead is a senior strategic role within Group Marketing responsible for translating Old Mutual's broader marketing and business priorities into integrated, audience-led digital marketing strategies that drive brand awareness, consideration, engagement, digital adoption and business value.

The role is the custodian of digital marketing strategy across a portfolio of B2B-focused business units, Group functions, Brand Digital Marketing and Social Media.

The Digital Marketing Lead leads a team of Digital Marketing Managers, a Brand Digital Manager and Social Media Manager, ensuring that digital marketing capabilities are strategically aligned, commercially focused, well governed and consistently executed across the Old Mutual enterprise.

Role Scope

The role is responsible for establishing a coherent approach to how digital marketing supports:

• B2B and institutional business growth
• Corporate and investment audiences
• Brand awareness and consideration
• Corporate Social Responsibility initiatives, including Masisizane
• Group functions such as Human Capital and Group Communications
• Digital adoption, servicing and rewards
• Enterprise social media
• Integrated Brand Media campaigns

The role works closely with the Group Head of Digital Marketing, Brand, Group Communications, business unit marketing teams, Group functions, Performance Marketing, Campaign Management, Insights & Analytics and external agencies to ensure that digital is embedded as a strategic component of the broader marketing ecosystem.

The Digital Marketing Lead should ensure that Group Digital Marketing moves beyond being primarily an executional service function to becoming a strategic marketing growth and value partner.

Key Responsibilities

The role is expected to:

• Translate business objectives into clear digital marketing strategies.
• Establish consistent digital marketing principles and best practices across business units.
• Ensure digital channels play clearly defined roles within the marketing funnel. Connect Brand, B2B, Social, Content and Digital Adoption strategies.
• Drive greater effectiveness and efficiency from digital investment.
• Strengthen measurement, insight and optimisation. Build stronger agency and platform partnerships.
• Continuously evolve Old Mutual's digital marketing capabilities in response to changes in consumer behaviour, platforms, technology and the media ecosystem.

Key Result Areas

1. Own and Lead Digital Marketing Strategy

   Develop and maintain the Group digital marketing strategy in alignment with the overall Old Mutual marketing and brand strategy.

   Establish the strategic role of digital across awareness, consideration, engagement and adoption.

   Translate business objectives, budgets and KPIs into clear digital strategies.

   Establish principles for integrated planning across:

   • Brand
   • Content
   • Social
   • Paid Media
   • Search
   • Owned digital channels
   • Digital adoption

   Ensure digital strategies are audience-led rather than channel-led.

   Drive consistency in digital planning while allowing appropriate flexibility for individual business unit requirements.

   Identify opportunities to improve the contribution of digital to commercial and brand outcomes.

2. B2B & Group Function Digital Marketing

   Lead the strategic direction and effectiveness of the B2B and Group Function digital marketing portfolio through the Digital Marketing Managers.

   B2B audiences may include:

   • Institutional investors
   • Corporates
   • Employers
   • Trustees
   • Investment firms
   • Financial intermediaries
   • Professional advisers
   • Corporate decision-makers
   • Other specialist B2B audiences

   Portfolio includes business areas such as:

   • Old Mutual Investment Group
   • Old Mutual Wealth
   • Old Mutual Alternative Investments
   • Old Mutual Corporate / Employee Benefits
   • Old Mutual Unit Trusts
   • Masisizane / CSR initiatives

   Group Functions include:

   • Human Capital
   • Group Communications
   • Digital Adoption
   • Digital Servicing
   • Rewards
   • Other Group-wide initiatives as required

   Responsibilities include:

   • Provide strategic direction to Digital Marketing Managers.
   • Ensure business unit objectives are translated into appropriate digital strategies.
   • Challenge briefs where objectives, audiences, budgets or KPIs are unclear.
   • Ensure appropriate channel and audience strategies are developed.
   • Ensure digital plans are integrated with wider marketing activity.
   • Review performance and strategic recommendations.
   • Identify opportunities to improve efficiency, scale and business impact.

3. Brand Digital Marketing

   The Digital Marketing Lead provides strategic leadership to the Brand Digital Manager, who is responsible for translating Brand Media campaigns into effective digital marketing strategies.

   Responsibilities include:

   • Establish the role of digital within the broader Brand Media strategy.
   • Ensure digital activity extends and amplifies major brand campaigns.
   • Dev