Digital Marketing And Lead Conversion Manager

Being IT Solutions; Durbanville; On-site; ZAR 420,000 - 620,000; Full time

Job summary

BeingIT® is seeking a commercially driven Digital Marketing & Lead Conversion Manager to own the journey from digital campaign to quality lead, sales opportunity and customer. You will develop and optimize campaigns, manage funnels, and monitor ROI to drive growth in a B2B software environment.

The role requires 2–5 years of digital marketing and lead-generation experience, strong communication and CRM skills, and a data-driven mindset to improve conversion across the pipeline.

Qualifications

• 2–5 years' experience in digital marketing, lead generation or business development.
• Proven paid digital marketing and conversion-funnel experience.
• Strong communication, sales and relationship-building skills.
• CRM/pipeline management experience.
• Analytical, organised and commercially minded.
• B2B software/technology experience advantageous.

Responsibilities

• Develop and execute digital marketing and lead-generation campaigns.
• Manage and optimise paid campaigns, targeting and conversion funnels.
• Monitor lead quality, performance, conversion rates and ROI.
• Own incoming leads, ensuring prompt follow-up, qualification and CRM updates.
• Engage prospects via phone, email and WhatsApp and progress opportunities through the sales pipeline.
• Conduct needs analysis, handle objections, follow up and assist with closing.
• Use data, automation and nurturing to improve conversion.
• Report on marketing and sales performance.

Skills

Digital marketing

Lead generation

CRM management

Conversion optimization

Sales skills

Communication skills

Data analytics

B2B software experience

Job description

BeingIT® is looking for a commercially driven Digital Marketing & Lead Conversion Manager to own the journey from digital campaign -> quality lead -> sales opportunity -> customer.

KEY RESPONSIBILITIES

• Develop and execute digital marketing and lead-generation campaigns.
• Manage and optimise paid campaigns, targeting and conversion funnels.
• Monitor lead quality, performance, conversion rates and ROI.
• Own incoming leads, ensuring prompt follow-up, qualification and CRM updates.
• Engage prospects via phone, email and WhatsApp and progress opportunities through the sales pipeline.
• Conduct needs analysis, handle objections, follow up and assist with closing.
• Use data, automation and nurturing to improve conversion.
• Report on marketing and sales performance.

REQUIREMENTS

• 2-5 years' experience in digital marketing, lead generation, customer acquisition, digital sales or business development.
• Proven paid digital marketing and conversion-funnel experience.
• Strong communication, sales and relationship-building skills.
• CRM/pipeline management experience.
• Analytical, organised and commercially minded.
• B2B/software/technology experience advantageous.