Digital Marketing & CRM Lead — Global Law Firm

AGC Recruitment Pty Ltd; Sandton; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Global Law Firm in Sandton seeks a Digital Marketing & CRM Coordinator to drive digital campaigns, manage CRM (InterAction), and boost brand visibility. You will coordinate with the Clients & Markets team, optimize content for SEO, and oversee email marketing initiatives.

The role requires a formal digital marketing qualification, proven experience in professional services, and strong analytics, communication, and project management skills to support lead generation and client engagement.

Qualifications

• Formal tertiary qualification in Digital Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably within a professional services or legal environment.
• Strong knowledge of SEO, PPC, email marketing, and social media best practices.
• Proficient in marketing analytics tools such as Google Analytics and social media management platforms.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• CRM software exposure (InterAction would be an advantage).
• Good working knowledge of Word, PowerPoint and Excel.

Responsibilities

• Digital strategy and campaign management across multiple channels, including social media, email, SEO, and PPC.
• Coordinate with the Clients & Markets team to create cohesive brand messages across all digital platforms.
• Manage the firm's social media profiles and presence on major platforms.
• Plan and execute social media campaigns to boost engagement and lead generation.
• SEO optimization and website content coordination with stakeholders and developers.
• Coordinate with web developers to ensure site structure aligns with SEO best practices.
• Work with communications and events teams to design and execute email marketing campaigns.
• Oversee the day-to-day operation of the CRM system (InterAction) including maintenance.
• Ensure data accuracy and integrity of all CRM data.

Skills

Digital marketing

CRM software

SEO

PPC

Social media

Email marketing

Analytics

Communication

Project management

Content collaboration

Education

Formal tertiary qualification in Digital Marketing, Communications, or related field

Tools

InterAction

Google Analytics

Word

PowerPoint

Excel

CMS tools

Job description

Global Law Firm in Sandton seeks a Digital Marketing & CRM Coordinator to drive digital campaigns, manage CRM (InterAction), and boost brand visibility. You will coordinate with the Clients & Markets team, optimize content for SEO, and oversee email marketing initiatives.

The role requires a formal digital marketing qualification, proven experience in professional services, and strong analytics, communication, and project management skills to support lead generation and client engagement.