FMCG Digital Marketing Lead | Hybrid, Growth & Analytics

Placements24; Sandton; Hybrid; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Development opportunities

Product discounts

Hybrid work

Team culture

Job summary

Placements24 seeks a Digital Marketing Manager for a leading FMCG company in Sandton. The role blends in-office collaboration with remote flexibility to drive digital engagement across SEO, SEM, social media, email, and content marketing.

You will use analytics to optimize campaigns, deliver measurable business results, and lead a high-impact team. The position offers hybrid work, growth opportunities, and a competitive benefits package.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4–6 years of digital marketing experience in FMCG.
• Proven track record of measurable campaigns.
• Expertise in SEO, SEM, social, content, email marketing.

Responsibilities

• Develop and execute a comprehensive digital strategy for brand awareness.
• Manage and optimize SEO/SEM campaigns for qualified traffic.
• Oversee social media strategy and content across platforms.
• Develop and manage email marketing campaigns with segmentation.
• Create and curate engaging content for websites and blogs.
• Analyze website and campaign performance; report insights.
• Manage relationships with digital agencies and vendors.
• Stay ahead of digital marketing trends in FMCG.
• Collaborate with marketing team for integrated campaigns.
• Manage the digital marketing budget.

Skills

SEO/SEM

Social media

Content marketing

Email marketing

Analytics tools

Marketing automation

Communication skills

Project management

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Adobe Analytics

Job description

Placements24 seeks a Digital Marketing Manager for a leading FMCG company in Sandton. The role blends in-office collaboration with remote flexibility to drive digital engagement across SEO, SEM, social media, email, and content marketing.

You will use analytics to optimize campaigns, deliver measurable business results, and lead a high-impact team. The position offers hybrid work, growth opportunities, and a competitive benefits package.