Digital Marketing Coordinator (E-commerce)

Placements24; Mtubatuba Local Municipality; On-site; ZAR 120,000 - 240,000; Full time

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a junior Digital Marketing Coordinator to support online campaigns across social, email and paid channels. This entry‑level role focuses on content creation, social media management and performance tracking to grow website traffic and sales.

You will assist with content creation, coordinate calendars, monitor channels, and report metrics using tools like Google Analytics.

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Business, or related field.
• 0–2 years of digital marketing experience, preferably in e-commerce.
• Basic understanding of social media platforms (Facebook, Instagram, Twitter).
• Knowledge of SEO, SEM and email marketing.
• Proficiency with Microsoft Office Suite.
• Excellent written and verbal communication.
• Strong organizational skills and attention to detail.
• Team-oriented with collaborative mindset.
• Willingness to learn about digital marketing and e-commerce.
• Basic Canva knowledge is a plus.

Responsibilities

• Assist in planning and executing digital marketing campaigns across channels.
• Schedule and publish content across social platforms per content calendar.
• Monitor channels, respond to basic inquiries, escalate complex issues.
• Support creation of marketing materials including graphics and copy.
• Track and report campaign performance using analytics tools.
• Conduct basic market and competitor research to identify trends.
• Assist with email marketing campaigns including list management.
• Collaborate with team to ensure campaign alignment.
• Perform administrative tasks to support marketing operations.
• Stay updated on digital marketing best practices and trends.

Skills

Social media knowledge

SEO/SEM basics

Microsoft Office

Communication skills

Organizational skills

Team collaboration

Canva knowledge

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Google Analytics

Canva

Microsoft Office

Job description

About the Role

Our client, a respected e-commerce business in Richards Bay, KwaZulu-Natal, ZA , is looking for a dynamic and organized Digital Marketing Coordinator to support their online marketing initiatives. This role is essential for executing marketing campaigns across various digital channels, assisting with content creation, social media management, and performance tracking. The ideal candidate is detail-oriented, possesses a foundational understanding of digital marketing principles, and has a keen interest in the e-commerce industry. You will play a supporting role in driving website traffic, customer engagement, and sales growth. This is an excellent entry-level or early-career opportunity for someone eager to learn and grow within a dedicated marketing team.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across channels such as social media, email, and paid advertising.
• Schedule and publish content across various social media platforms, adhering to the content calendar.
• Monitor social media channels, respond to basic inquiries, and elevate complex issues to the marketing manager.
• Support the creation of marketing materials, including social media graphics, email copy, and website content.
• Help in tracking and reporting on the performance of digital marketing campaigns using tools like Google Analytics.
• Conduct basic market research and competitor analysis to identify trends and opportunities.
• Assist with email marketing campaigns, including list management and basic campaign setup.
• Collaborate with the marketing team and other departments to ensure campaign alignment.
• Perform administrative tasks to support the marketing department's operations.
• Stay updated on digital marketing best practices and emerging trends relevant to e-commerce.

Requirements

• Bachelor's degree or diploma in Marketing, Communications, Business, or a related field.
• 0-2 years of experience in digital marketing or a related field, preferably within an e-commerce context.
• Basic understanding of social media platforms (Facebook, Instagram, Twitter, etc.) and their functionalities.
• Familiarity with digital marketing concepts such as SEO, SEM, and email marketing.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment.
• Eagerness to learn and develop skills in digital marketing and e-commerce.
• Basic knowledge of graphic design tools like Canva is a plus.

Benefits

Our client offers an annual salary of up to R , dependent on experience and qualifications. This is a full-time, office-based position located in Richards Bay, KwaZulu-Natal, ZA , providing a structured and supportive work environment. Benefits include a contribution towards medical aid, opportunities for on-the-job training and skill development, and exposure to the broader e-commerce industry. You will join a friendly and professional team dedicated to growing the company's online presence. This role is ideal for someone starting their career in marketing.