Digital Marketing Coordinator (E-commerce Focus)

Placements24; Bloemfontein; Hybrid; ZAR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive entry-level salary

Exposure to e-commerce digital marketi

Career growth opportunities

Job summary

Placements24 in Bloemfontein is seeking a motivated Digital Marketing Coordinator to support our marketing initiatives in a hybrid setup, combining remote work with in-office collaboration. The role focuses on driving e-commerce sales and strengthening the brand presence.

You will assist with social media content, email campaigns, basic SEO, and content creation, while working closely with the Digital Marketing Manager to implement strategies and track performance.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, or related field.
• Some experience or internship in digital marketing, social media, or content creation.
• Familiarity with major social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Basic understanding of SEO principles and tools is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Assist in creating and scheduling social media content across platforms.
• Support execution of email marketing campaigns and distribution lists.
• Help with basic SEO tasks like keyword research and content optimization.
• Contribute to development of marketing materials and website content.
• Monitor social media channels and engage with followers under guidance.
• Track and report on campaign performance using analytics tools.
• Coordinate with external agencies or vendors as needed.
• Provide administrative support to the digital marketing team.

Skills

Written communication

Verbal communication

Organizational skills

Microsoft Office / Google Workspace

Social media familiarity

SEO basics

Team collaboration

Education

Bachelor's degree or equivalent in Marketing/Communications

Tools

Content management systems

SEO tools

Job description

About the Role

Our client, a burgeoning e-commerce brand, is looking for an enthusiastic and organized Digital Marketing Coordinator to support their marketing efforts in Bloemfontein . This role will assist in the execution of various digital marketing campaigns, including social media management, email marketing, content creation, and basic SEO tasks, all with a strong focus on driving e-commerce sales. You will work closely with the Digital Marketing Manager to implement strategies and track campaign performance. The ideal candidate is eager to learn, possesses strong communication skills, and has a foundational understanding of digital marketing principles. This is a hybrid position, allowing for a blend of remote work and collaboration within our Bloemfontein office, fostering both individual productivity and team synergy.

Key Responsibilities

• Assist in the creation and scheduling of social media content across various platforms.
• Support the execution of email marketing campaigns, including drafting content and managing distribution lists.
• Help with basic SEO tasks, such as keyword research and content optimization for web pages and product listings.
• Contribute to the development of marketing materials and website content.
• Monitor social media channels and engage with followers under guidance.
• Assist in tracking and reporting on digital marketing campaign performance using analytics tools.
• Conduct market research on competitors and industry trends.
• Coordinate with external agencies or vendors as needed.
• Provide administrative support to the digital marketing team.
• Contribute to brainstorming sessions for new marketing initiatives.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
• Some experience or internship in digital marketing, social media, or content creation.
• Familiarity with major social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Basic understanding of SEO principles and tools is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite or Google Workspace.
• Ability to work independently and collaboratively in a team environment.
• Eagerness to learn and adapt to new technologies and marketing trends.
• Must be comfortable working in a hybrid capacity, with regular attendance at our Bloemfontein office.

Benefits

• Competitive entry-level salary.
• Hybrid work model providing flexibility.
• Opportunity to gain valuable experience in e-commerce digital marketing.
• Supportive and collaborative team environment in Bloemfontein .
• Potential for career growth within the company.
• Exposure to a wide range of digital marketing activities.