Digital Marketing Coordinator

Bestmed

Pretoria

On-site

ZAR 190,000 - 223,000

Full time

10 days ago

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Job summary

Icar Technologies in Bronkhorstspruit, Pretoria, is seeking a Digital Marketing Coordinator to drive lead generation and digital performance across channels. The role requires active digital management, monitoring campaigns, and ownership of the digital pipeline.

The candidate will oversee platform accuracy, paid media, and brand compliance while delivering content and social media strategies that support sales and revenue targets.

Qualifications

Grade 12 (Matric) - Essential.
Diploma/Degree in Marketing, Business, or Digital Media - Advantageous.
Digital Marketing certifications (Google, Meta) - Preferred.

Responsibilities

Digital Lead Generation & Conversion – drive qualified leads across digital channels.
Platform Integrity & Stock Visibility – ensure accuracy across digital platforms.
Paid Media & ROI Optimisation – manage campaigns across Meta, Google, TikTok, YouTube.
Brand, OEM & Campaign Execution – ensure compliance with OEM standards.
Social Media & Reputation Management – manage all dealership platforms and growth.
Content & Phygital Experience – develop conversion-driven content and calendars.

Skills

CRM systems

AutoTrader

Website CMS

Paid ads platforms

Social media analytics

Conversion optimization

Education

Grade 12

Diploma/Degree in Marketing or Digital Media

Tools

CRM software

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

AutoTrader platform

Job description

Introduction

We are currently looking for a Digital Marketing Coordinator based in Bronkhorstspruit; Pretoria to join our dynamic team.

The Digital Marketing Coordinator is the growth engine of the dealership's digital ecosystem - responsible for driving lead generation, digital conversion, platform accuracy, and brand visibility.

This is not a passive marketing role. It is a performance-driven, commercially accountable position that sits at the intersection of marketing, sales, and operations.

The role requires Active Digital Management, meaning:

Daily monitoring of campaigns, leads, and performance dashboards
Direct influence on lead-to-sale conversion
Ownership of digital pipeline contribution to dealership revenue

Duties & Responsibilities

Key Areas of Responsibility

Digital Lead Generation & Conversion Performance
Platform Integrity & Stock Visibility
Paid Media & ROI Optimisation
Brand & OEM Marketing Compliance
Social Media & Reputation Management
Content & Phygital Experience Execution

Key Areas of Responsibility (Expanded)

1. Digital Lead Generation & Conversion (The Revenue Engine)

Drive qualified lead generation across all digital channels
Own lead-to-sale conversion metrics in partnership with Sales Managers
Monitor CRM pipelines — no lead exists unless tracked and actioned
Analyse daily performance dashboards and optimise campaigns
Execute lead recovery strategies for aged or unconverted enquiries
Ensure marketing directly contributes to monthly sales and GP targets

2. Platform Integrity & Stock Visibility (The Digital Showroom)

Ensure 100% accuracy across all digital platforms (AutoTrader, websites, OEM platforms)
Enforce vehicle visibility within 12-24 hours of arrival
Maintain zero-defect standards for:
Vehicle pricing
Specs and descriptions
Images and video assets
Drive weekly pricing reviews aligned to competitor analysis and stock ageing

3. Paid Media & ROI Optimisation (The Performance Layer)

Manage and optimise campaigns across:
- Meta (Facebook, Instagram)
- Google Ads
- TikTok
- YouTube
Track and report on:
- Cost per lead (CPL)
- Conversion rate
- Return on ad spend (ROAS)
Ensure all campaigns are directly linked to lead pipeline and vehicle salesli>
Deliver weekly and monthly performance reports with actionable insights

4. Brand, OEM & Campaign Execution

Ensure 100% compliance with OEM marketing standards and scorecards
Execute OEM campaigns and activations to a premium standard
Manage influencer and partnership campaigns to grow brand reach
Support marketing budget allocation aligned to ROI targets

5. Social Media & Reputation Management (The Trust Layer)

Manage all dealership social platforms (Meta, LinkedIn, TikTok, YouTube)
Drive consistent audience growth and engagement
Ensure:
- Daily engagement response (<=1 hour)
- Monthly reporting and insights
Protect and grow digital reputation:
- Google Reviews (target 4.5+ rating)
- Industry review platforms

6. Content & Phygital Experience (The Harrods Touch)

Develop high-quality, conversion-driven content:
- Video walkthroughs
- Social campaigns
- Website content
- Execute a monthly content calendar aligned to sales objectives
Ensure content reflects:
- Brand identity
- Stock priorities
- Customer journey optimisation
- Maintain premium visual standards across all platforms

Desired Experience & Qualification

Minimum Qualifications

Grade 12 (Matric) - Essential
Diploma/Degree in Marketing, Business, or Digital Media - Advantageous
Digital Marketing certifications (Google, Meta) - Preferred

Experience Requirements

3-5 years in Digital Marketing within automotive, retail, or high-volume sales environments
Proven track record in:
- Driving online leads
- Converting digital demand into sales
- Experience working with CRM systems and digital dashboards

Critical Skills & Competencies

Commercial & Performance Skills