CRM & Digital Performance Manager

Jameel Motors South Africa; Gauteng; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Jameel Motors South Africa is spearheading the digital customer acquisition ecosystem, managing CRM and digital channels to generate qualified leads and drive vehicle sales.

The role requires hands-on capability to design, execute and optimise campaigns, improve conversion and maintain a competitive digital presence across web and social platforms.

Qualifications

• Minimum 5–7 years' relevant experience in digital performance marketing, CRM, e-commerce or digital customer acquisition.
• Relevant qualification in Marketing, Digital Marketing, Business, Information Systems, Data Analytics or related discipline.
• Strong practical Google Ads and Meta Ads capability.
• Strong CRM experience, preferably Zoho, Salesforce, HubSpot or similar.
• Experience with marketing automation and customer journey management.
• Strong analytical and reporting capability.

Responsibilities

• Own CRM platform and customer processes and ensure data integrity.
• Develop digital lead-generation and conversion campaigns across platforms (Google Ads, Meta, YouTube, TikTok).
• Manage website and digital presence: SEO, UX, performance, and content alignment.
• Oversee social media channels and align content with commercial objectives.
• Lead management and conversion improvements across the funnel and reporting.
• Manage multiple agencies and suppliers with KPI-driven briefs.
• Hands-on execution of campaigns, analytics, dashboards and testing.

Skills

Google Ads

Meta Ads

CRM experience

Marketing automation

Analytics & reporting

Education

Marketing/ Digital Marketing related

Data Analytics related

Tools

Zoho CRM

Salesforce

HubSpot

Google Analytics

Tag Manager

Job description

Jameel Motors South Africa is a leader in the mobility sector representing some of the world's most renowned automotive brands. Jameel Motors is the global Mobility Sector brand of Abdul Latif Jameel (alj.com).

At Jameel Motors, we’re looking beyond today’s traditional transportation models as a key player in the worldwide transformational change leading us to truly sustainable mobility for all. Our relationship with how we move people and goods around our world, is undergoing what is potentially the biggest disruptive shift in in how we perceive – and experience – the concept of ‘mobility’ and this is happening much faster than perhaps anyone dreamed possible just a few short years ago.

ABOUT ABDUL LATIF JAMEEL

Abdul Latif Jameel… a place to realize your potential

Through Respect, Continuous Improvement, Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and success flourish.

Abdul Latif Jameel is a global investor and 80-year-old network of internationally diversified businesses shaping the future of core sectors driving the global economy including Mobility, Energy, Environmental Services, Financial Services and Health; together with land & real estate development, logistics, electronics retailing and media services.

Established in 1945, Abdul Latif Jameel has a presence in more than 35 countries employing over 11,000 people from more than 85 nationalities.

Role Purpose

Responsible for the performance of the company's complete digital customer acquisition ecosystem, CRM environment and digital presence.

The role is accountable for using digital channels, CRM, customer data and technology to generate qualified leads, improve customer conversion and contribute directly to vehicle sales.

The position will manage external agencies and specialist suppliers but is fundamentally a hands-on management role. The incumbent must have the technical and practical capability to personally manage, execute, optimise and troubleshoot digital marketing and CRM activities where required.

The role is also responsible for ensuring that the company's website, social media platforms, search presence, digital advertising, CRM and wider digital customer experience remain current, effective and competitive.

Key Responsibilities

1. CRM and Customer Journey Management

• Own and continuously optimise the CRM platform and associated customer processes.
• Ensure all leads are captured, allocated, tracked and followed through to conclusion.
• Design and manage the customer journey from initial digital interaction through to vehicle sale.
• Implement lead scoring, segmentation, automated workflows and customer nurturing.
• Develop automated communication through email, SMS, WhatsApp and other relevant channels.
• Manage dormant, lost and unconverted lead reactivation.
• Ensure CRM data integrity and reporting accuracy.
• Monitor dealer response times and lead management compliance.
• Identify weaknesses in the customer funnel and implement corrective actions.

2. Digital Performance Marketing

• Develop and execute digital lead-generation and conversion campaigns.
• Personally manage and optimise campaigns when required across platforms including:
• Google Ads
• Meta / Facebook / Instagram
• YouTube
• TikTok
• Other relevant digital platforms
• Manage campaign structures, audiences, targeting, budgets, bidding and optimisation.
• Develop remarketing and retargeting strategies.
• Manage conversion tracking, pixels, tags and campaign attribution.
• Test and optimise creative, messaging, landing pages, targeting and offers.
• Continuously improve cost per qualified lead and cost per vehicle sold.

3. Website and Digital Presence

Responsible for ensuring the complete digital presence of the business is accurate, effective, current and aligned with best practice.

This includes:

• Corporate and brand websites.
• Model and product pages.
• Dealer locator and dealer information.
• Lead-generation forms.
• Test-drive booking functionality.
• Google and search presence.
• Digital advertising assets.
• Online vehicle listings.
• Digital customer communication channels.

The role must continuously review the digital ecosystem from a customer's perspective and identify areas requiring improvement.

Key focus areas include:

• Website performance and usability.
• SEO and search visibility.
• Customer journey and user experience.
• Page speed and technical performance.
• Accuracy of vehicle specifications, pricing and offers.
• Integration between website, advertising platforms and CRM.
• Implementation of new digital functionality and technology.

4. Social Media and Digital Channels

• Oversee the performance and effectiveness of all social media channels.
• Ensure content supports brand development, customer engagement and commercial objectives.
• Monitor channel performance and audience development.
• Ensure paid and organic digital activity work together effectively.
• Identify emerging channels, formats and technologies relevant to automotive customers.
• Ensure the company's digital presence remains modern, competitive and aligned with changing customer behaviour.

5. Lead Management and Conversion

Manage and continuously improve the complete sales funnel:

Responsibilities include:

• Track conversion at each stage.
• Identify where customers are being lost.
• Implement actions to improve conversion.
• Increase appointments and test drives.
• Improve lead-to-sale conversion.
• Measure actual sales originating from digital activities.

6. Agency and Supplier Management

• Manage multiple digital agencies, CRM providers, lead-generation suppliers, website suppliers, media agencies and technology partners.
• Set clear briefs, objectives, KPIs, deliverables and deadlines.
• Coordinate suppliers around common commercial objectives.
• Review and challenge agency strategies and recommendations.
• Ensure suppliers are measured on business outcomes rather than activity alone.
• Monitor supplier performance, cost and ROI.
• Reallocate expenditure between suppliers and channels based on performance.
• Identify and address underperformance.
• Ensure agencies provide complete access to accounts, data, reporting and digital assets.
• Maintain company ownership and control over customer data and digital platforms.

7. Hands-on Execution and Technical Capability

The position requires practical operating capability and not only supplier management.

The incumbent must be capable of personally:

• Building and adjusting digital campaigns.
• Analysing campaign and CRM data.
• Creating audiences and customer segments.
• Configuring CRM workflows and automations.
• Setting up remarketing campaigns.
• Reviewing and correcting tracking issues.
• Developing dashboards and performance reports.
• Making changes to campaign targeting, budgets and optimisation.
• Briefing and reviewing landing pages and web functionality.
• Diagnosing digital funnel and conversion problems.
• Testing new tools, platforms and technologies.

External agencies should extend internal capability rather than replace it.

8. Analytics and Reporting

• Website traffic.
• Traffic sources.
• Leads generated.
• Qualified leads.
• Appointments.
• Quotes.
• Vehicle sales.
• Cost per vehicle sold.
• Campaign ROI / ROAS.
• Website conversion rates.
• Performance by model.
• Performance by dealer.
• Performance by region.
• Performance by campaign.
• Performance by agency and supplier.

Use the data to continuously determine where digital expenditure should be increased, reduced or redirected.

Continuously identify and implement opportunities to improve digital customer acquisition and conversion, including:

• AI-assisted lead qualification.
• Predictive lead scoring.
• Dynamic remarketing.
• Lookalike and behavioural audiences.
• WhatsApp customer journeys.
• Online test-drive booking.
• Online vehicle configuration.
• Dealer inventory advertising.
• First-party customer data strategies.
• New digital platforms and technologies.

Key Performance Indicators

Primary KPIs include:

• Test drives generated.
• Cost per vehicle sold.
• Digital-originated vehicle sales.
• Website conversion rate.
• CRM utilisation and data quality.
• Campaign ROI / ROAS.
• Organic and paid digital performance.
• Digital platform performance and availability.
• Agency and supplier performance.
• Relevant tertiary qualification in Marketing, Digital Marketing, Business, Information Systems, Data Analytics or related discipline.
• Minimum 5–7 years' relevant experience in digital performance marketing, CRM, e-commerce or digital customer acquisition.
• Strong practical Google Ads and Meta Ads capability.
• Strong CRM experience, preferably Zoho, Salesforce, HubSpot or similar.
• Experience with marketing automation and customer journey management.
• Strong knowledge of Google Analytics, Tag Manager, conversion tracking and attribution.
• Understanding of website management, UX, SEO and conversion rate optimisation.
• Experience managing multiple agencies and technology suppliers.
• Strong analytical and reporting capability.