Key Responsibilities
1. Marketing Planning, Campaigns & Reporting
- Assist with the planning, coordination, execution, and monitoring of monthly marketing activities and campaigns.
- Compile and maintain weekly and monthly marketing performance reports, including campaign results, insights, feedback, and recommendations.
- Evaluate campaign performance across relevant marketing channels and assist with the development of corrective actions and contingency plans.
- Assist with the interpretation, organisation, and presentation of market research and marketing insights.
- Assist with the conceptualisation and development of campaign ideas and creative concepts based on briefs received from internal and external stakeholders.
- Coordinate monthly and ad-hoc lead-generation campaigns, ensuring timelines and deliverables are met.
- Provide administrative and operational support to the Sales and Marketing departments.
2. Brand Management & Marketing Communications
- Develop, coordinate, and manage brand collateral for Head Office, branches, dealers, and the wider network.
- Develop and coordinate marketing communication materials, including creative concepts, mock-ups, amendments, and approval processes prior to launch.
- Ensure all marketing materials and communications consistently adhere to Corporate Identity (CI) and brand guidelines.
- Review dealer and branch marketing materials to ensure brand compliance and consistency, supported by weekly and monthly compliance reporting.
- Manage the development and adaptation of artwork according to third-party supplier specifications across various online and offline platforms.
- Assist with the development of dealer network and branch-specific marketing material requirements.
- Manage amendments and updates to dealer portal content and marketing material.
- Assist with monthly copywriting and content development requirements.
- Provide in-house design and editing support to other departments, including full and partial artwork amendments.
3. Digital Marketing, Social Media & Lead Generation
- Oversee and coordinate the day-to-day management of social media platforms, including content, scheduling, budgets, campaigns, and performance monitoring.
- Monitor online brand and product platforms to identify relevant activity, opportunities, issues, and customer engagement.
- Coordinate with external agencies on social media management, digital campaigns, and lead-generation initiatives.
- Manage the distribution and administration of leads across the dealer network.
- Operate and maintain the Lead Management System (LMS), including filtering and preparing month-end lead reports for performance measurement.
- Monitor and maintain Zapier integrations and automated lead flows between the LMS and the central lead-management system.
- Ensure accurate and timely lead distribution to the relevant dealer network.
- Track and report on lead-generation performance and campaign outcomes.
4. Marketing Stock, POS & Inventory Management
- Manage and maintain marketing stock, POS materials, and inventory.
- Ensure effective organisation and maintenance of the marketing storeroom.
- Coordinate the distribution of marketing stock and POS materials to Head Office, branches, dealers, and internal teams.
- Manage dealer POS requests, allocations, and distribution.
- Maintain accurate stock records and inventory controls.
- Assist with the packing, preparation, and dispatch of marketing materials and POS items.
5. Events & Activation
- Assist with the planning, preparation, coordination, and execution of marketing events, including Head Office, branch, dealer, and external events.
- Coordinate event requirements, marketing materials, branding, logistics, and content requirements.
- Provide on-site event support, including event coverage, photography, videography, and content capture.
- Travel as required for events, activations, shoots, and other marketing activities.
- Assist with the coordination and execution of ATL, BTL, and TTL marketing activities across the brand and dealer network.
6. Photography, Videography & Content Production
- Plan and execute photography and videography for internal and external marketing requirements.
- Capture and edit photographic and video content for brand, product, dealer, event, and campaign purposes.
- Manage photography and videography equipment and ensure it is maintained and available when required.
- Travel to on-site locations to conduct content shoots and coordinate production activities.
- Manage the capture, editing, approval, and distribution of marketing content.
- Provide coverage for brand, dealer, network, event, ATL, BTL, and TTL requirements.
7. Dealer & Network Marketing Support
- Provide ongoing marketing support to the dealer and branch network.
- Manage network marketing requests, POS requirements, campaign material, and communication distribution.
- Conduct regular reviews of dealer marketing material to ensure brand and CI compliance.
- Compile weekly and monthly network compliance and activity reports.
- Maintain accurate dealer marketing databases, contact lists, and distribution lists.
- Ensure marketing communication and approved collateral are distributed to the relevant network stakeholders in a timely manner.
8. Systems, Software & Administration
- Maintain and manage all required marketing and creative software programmes.
- Ensure all marketing databases, distribution lists, systems, and records are accurate and up to date.
- Support the effective administration of marketing systems, including LMS, lead-generation platforms, dealer portals, and automated integrations.
- Maintain appropriate documentation, reporting, approvals, and campaign records.
- Assist with general marketing administration and coordination as required.
Minimum Requirements
Qualifications & Experience
- Matric / Grade 12 or equivalent
- Degree or Diploma in Marketing, Communications, Digital Marketing, or a related field
- Minimum 5 years’ experience in a similar marketing, brand, digital, or creative role
- Advanced Microsoft Office proficiency
- Experience with marketing reporting, campaign coordination, digital marketing, social media, lead generation, and brand management
- Experience working with creative/design software and digital marketing platforms
- Valid Code 8 driver’s licence
- Willingness and ability to travel for events, content shoots, dealer visits, and marketing activities
Key Competencies & Personal Attributes
- Excellent written and verbal communication skills
- Strong ability to communicate and explain technical or complex concepts to non-technical stakeholders
- Strong organisational and project-management skills
- Exceptional attention to detail and accuracy
- Ability to prioritise and manage multiple projects and deadlines simultaneously
- Strong creative thinking and concept development ability
- Ability to work independently and as part of a high-performing team
- Comfortable working in a fast-paced, deadline-driven environment
- Strong problem-solving and decision-making skills
- Proactive, adaptable, and solutions-oriented approach
- Strong stakeholder-management and interpersonal skills
- Ability to maintain brand consistency and quality across multiple platforms and channels
- Strong understanding of marketing, digital media, social media, content creation, and lead-generation processes
- Fluent in English, with strong reading and writing proficiency