Digital Communications Specialist

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Health, dental, and vision insurance

Professional development budget

Dynamic, results‑driven team

Job summary

Placements24 is seeking a Digital Communications Specialist to enhance the Mossel Bay company's online presence. This fully remote role focuses on content creation, social media management, email campaigns, and analytics to improve brand engagement.

You will develop digital content, manage channels, and analyze performance to drive strategic improvements. A strong writing background and experience with marketing tools are essential for success in this remote position.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, communications, or social media management.
• Proficiency with digital marketing tools, social media platforms, and analytics software (e.g., Google Analytics, SEMrush).
• Strong writing, editing, and content creation skills tailored for digital audiences.
• Experience with email marketing platforms and CRM systems.

Responsibilities

• Develop and implement digital communication strategies across websites, social media, email, and other online platforms.
• Create, curate, and manage engaging digital content, including web copy, blog posts, social media updates, and email newsletters.
• Manage and grow the company's social media presence, including content scheduling, community management, and ad campaign oversight.
• Design and execute email marketing campaigns, analyzing open rates, click-through rates, and conversions.
• Monitor website analytics, social media metrics, and campaign performance to identify trends and opportunities for optimization.
• Collaborate with internal teams to ensure brand consistency and alignment of digital communications with overall marketing objectives.

Skills

Digital marketing

Social media management

Content creation

Email marketing

Copywriting

CRM platforms

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client is seeking an innovative and skilled Digital Communications Specialist to enhance their online presence, working remotely to support initiatives in Mossel Bay . This role is responsible for managing and optimizing all digital communication channels to effectively convey the company's message and engage target audiences. You will develop compelling digital content, manage social media platforms, execute email marketing campaigns, and analyze website traffic and user engagement to drive strategic improvements. This position is ideal for a tech-savvy communicator who thrives in a dynamic digital landscape and wants to make a measurable impact on brand perception and customer interaction from anywhere.

Key Responsibilities

• Develop and implement digital communication strategies across websites, social media, email, and other online platforms.


• Create, curate, and manage engaging digital content, including web copy, blog posts, social media updates, and email newsletters.


• Manage and grow the company's social media presence, including content scheduling, community management, and ad campaign oversight.


• Design and execute email marketing campaigns, analyzing open rates, click-through rates, and conversions.


• Monitor website analytics, social media metrics, and campaign performance to identify trends and opportunities for optimization.


• Collaborate with internal teams to ensure brand consistency and alignment of digital communications with overall marketing objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Minimum of 3 years of experience in digital marketing, communications, or social media management.


• Proficiency with digital marketing tools, social media platforms, and analytics software (e.g., Google Analytics, SEMrush).


• Strong writing, editing, and content creation skills tailored for digital audiences.


• Experience with email marketing platforms and CRM systems.


• Excellent project management and organizational skills, with the ability to work independently in a remote environment.

Benefits

• Competitive salary commensurate with experience and skills.


• Fully remote work arrangement, offering significant flexibility and autonomy.


• Comprehensive health, dental, and vision insurance coverage.


• Professional development budget for courses and certifications.


• A dynamic and results-oriented work environment within the Western Cape region.