Media Buyer

Scale Jet; Johannesburg; On-site; ZAR 959,000 - 1,359,000; Full time

Job summary

Money Tree Strategy seeks a proactive Media Buyer to lead paid campaigns across social channels, with emphasis on Facebook/Meta for ecommerce clients. You will own strategy, optimization, reporting, and client communication while managing budgets and driving profitable growth.

The role requires strong English communication, data analysis, and the ability to work with tools like Shopify and Slack. Experience in a digital marketing agency is preferred and a startup mindset is valued.

Qualifications

• Demonstrated expertise and accomplishments in overseeing digital marketing campaigns for eCommerce brands.
• PPC experience for eCommerce brands (FB/IG, TikTok, Google).
• Experience in a digital marketing agency is highly desired.
• Excellent written and verbal communication in English.

Responsibilities

• Lead strategy and manage paid marketing campaigns for Social Media Ads on Meta/Facebook; other channels a plus.
• Develop and implement content and ad strategy, brand strategy, CRO and LTV initiatives.
• Maintain client budgets and drive profitability, reporting results to management.
• Analyse campaign data and provide weekly/monthly recommendations and strategies.

Skills

Social media ads

Facebook Ads

Google Ads

TikTok Ads

Shopify

Data analysis

Excel

Communication

Team management

Project management tools

Tools

Shopify

Slack

ClickUp

Asana

Monday.com

Google Sheets

Job description

Our client, Money Tree Strategy agency, is seeking an ambitious and motivated Media Buyer with expertise in digital marketing. If you're a self-driven professional well-versed in the intricacies of digital ad platforms, this is the perfect opportunity for you!

At Money Tree Strategy, we pride ourselves on being a performance-oriented digital marketing agency. Our mission is to apply the digital growth strategies of leading global companies to our eCommerce clients.

As a member of our team, you will have the chance to deliver the highest level of service to our clients, helping them achieve their goals and foster their growth. We value accountability, creativity, and passion in everything we do, and we reward top-performing individuals without any internal politics.

Success in this role will be defined by:

- Your ability to analyse and optimise content on various social media channels, particularly Facebook, to maximise ad performance.

- Meeting deadlines and maintaining effective communication with team members and clients, ensuring timely responses and updates.

- Maintaining profitability on assigned ad accounts and achieving budget goals.

- Eventually becoming 80% independent, taking ownership of reporting results to your direct manager, and developing problem-solving skills to bring creative solutions, be it in marketing or other areas.

Your role will include various tasks, such as:

• Lead strategy and manage paid marketing campaigns for Social Media Ads on Meta/Facebook. Experience with other channels is a plus (Google Ads, Youtube Ads, Tiktok Ads, Snapchat Ads, Pinterest etc.)
• Be responsible for creating, implementing, and managing the overall clients digital marketing strategy including: content and ad strategy, brand strategy, CRO, and LTV generation
• Maintain digital marketing budgets for clients upwards of $50,000 USD per month
• Apply insights of previous and ongoing campaigns to future campaigns for improved results
• Analyse campaign data and reporting on recommendations and strategy on a weekly and monthly basis within ad management platforms and e-commerce platforms such as Shopify
• Work closely with the design team to strategize ad content and execute marketing campaigns in various tones of voice for different products
• Recommend and implement direct marketing methods beyond Paid Media
• Stay up-to-date with digital media technologies and the latest trends
• Simultaneously create a structure and build processes in back end functions and strategy
• Manage the scope of project requirements (develop a detailed project plan and monitor progress)
• Proactively explore trends, new campaign ideas, and new marketing methods to push products
• Identify new digital promotional opportunities
• Work to improve clients brand presence
• Conduct competitor research analysis on an ongoing basis

Desired Qualifications:

• Demonstrated expertise and accomplishments in overseeing digital marketing campaigns, managing social media accounts, creating content, and handling communications
• PPC Experience for eCommerce brands (FB Ads, Instagram Ads, Tiktok and/or Google Ads)
• Previous work experience in a digital marketing agency is highly desired
• Exceptional written and verbal communication skills (fluent in English)
• Knowledgeable of marketing best practices
• Proficiency in data analysis using Excel, Google Sheets, GSuite, and other data visualisation tools
• Strong analytical thinking and proficiency in quantitative reasoning and data analysis
• Track record of planning and managing digital marketing campaigns for diverse clients across different industries, with a focus on women's luxury and fashion products as a plus
• Strong understanding of Shopify
• Tech savvy - you are able to work with various tools and softwares
• Excellent organisational and time management abilities
• Effective communication and team management skills, experience with Slack as an advantage
• Ability to multitask and manage multiple projects simultaneously; understanding of Project Management tools a plus (such as ClickUp, Asana, Monday.com, etc.)
• Passion for technology and startups
• Highly comfortable with learning complex, difficult to understand topics
• Ability to handle constructive feedback and take responsibility for assigned work and clients

If this opportunity excites you and you are ready to join a dynamic team, thrive in a fast-paced environment, and make a significant impact on the growth of our clients' businesses - don't wait any longer!