Digital Growth Strategist - Data-Driven Campaigns

Sanlam; Gqeberha; Hybrid; ZAR 42,000 - 55,000; Full time

Benefits offered by this job

Comprehensive health package

Performance-based bonuses

Career advancement opportunities

Flexible work arrangements

Professional development support

Job summary

Sanlam in Port Elizabeth, South Africa is seeking a dynamic Digital Marketing Specialist to drive online engagement and brand growth. You will develop multi-channel campaigns, optimize digital channels and analyze performance to improve acquisition and retention.

The role requires 3–5 years in digital marketing, a Bachelor’s degree in Marketing or related field, and a hands-on approach to data analytics, SEO/SEM, social media, and content creation within a financial services context.

Qualifications

• 3–5 years of digital marketing experience required.
• Bachelor’s degree in Marketing, Communications, or Business.
• Postgraduate digital marketing certification is a plus.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, and email.
• Analyze campaigns with Google Analytics and provide optimization insights.
• Collaborate with cross-functional teams to align initiatives with business goals.
• Manage content across digital platforms ensuring brand consistency.
• Stay updated on trends to keep a competitive edge.

Skills

Digital marketing

Campaign management

Google Analytics

CRM tools

Content creation

Communication

Project management

Financial services industry

Education

Bachelor's degree in Marketing

Communications

Business

Tools

Google Analytics

CRM tools

Job description

Sanlam in Port Elizabeth, South Africa is seeking a dynamic Digital Marketing Specialist to drive online engagement and brand growth. You will develop multi-channel campaigns, optimize digital channels and analyze performance to improve acquisition and retention.

The role requires 3–5 years in digital marketing, a Bachelor’s degree in Marketing or related field, and a hands-on approach to data analytics, SEO/SEM, social media, and content creation within a financial services context.