Digital Fundraising Strategist

Placements24; Polokwane; Hybrid; ZAR 450,000 - 750,000; Full time

Job summary

Placements24 is seeking a Digital Fundraising Strategist for a rapidly growing international charity focused on providing clean water. This fully remote role targets driving online donations and expanding a global donor base, with strategic focus on regions reachable from Polokwane, Limpopo.

The role demands creativity, strong analytical skills, and hands-on experience in digital marketing, fundraising campaigns, and data-driven optimization to maximize impact and ROI for humanitarian projects.

Qualifications

• 4–6 years of experience in digital marketing with emphasis on fundraising.
• Proven track record of meeting or exceeding fundraising targets.
• Strong copywriting and communication skills.
• Experience with analytics and donor management platforms.

Responsibilities

• Develop and execute comprehensive digital fundraising strategies across online platforms (social media, email, website, paid advertising).
• Manage and optimize digital fundraising campaigns, focusing on donor acquisition, retention, and increasing average gift size.
• Create engaging digital content (copywriting, basic graphics, short videos) to inspire donations and raise awareness.
• Analyze campaign performance data, identify trends, and make data-driven recommendations for improvement.
• Manage the organization's social media presence, fostering community engagement and driving traffic to donation pages.
• Implement and manage email marketing campaigns, including segmentation, personalization, and automation.
• Stay abreast of the latest digital fundraising trends, tools, and best practices.
• Collaborate with marketing and communications teams to ensure brand consistency and integrated campaign efforts.
• Manage the digital fundraising budget and track ROI for all digital initiatives.
• Explore and test new digital fundraising channels and technologies.

Skills

Digital fundraising

Social media marketing

SEO/SEM

Email marketing

Content creation

Analytics (GA)

CRM platforms

Copywriting

UX/CRO

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

CRM software

Donor management platforms

Job description

About the Role

Our client, a rapidly growing international charity focused on providing clean water solutions to underserved communities globally, is seeking a highly skilled and innovative Digital Fundraising Strategist. This is a fully remote position, ideal for a candidate who thrives in a virtual environment and has a deep understanding of digital marketing and fundraising techniques. While the role is remote, the strategic focus will encompass driving fundraising efforts for projects that may include initiatives in regions accessible from Polokwane, Limpopo . The successful candidate will be responsible for developing and implementing cutting‑edge digital strategies to maximize online donations, engage a global donor base, and amplify our client's mission. This role demands creativity, analytical prowess, and a passion for leveraging technology for social good.

Key Responsibilities

• Develop and execute comprehensive digital fundraising strategies across various online platforms (social media, email, website, paid advertising).
• Manage and optimize digital fundraising campaigns, focusing on donor acquisition, retention, and increasing average gift size.
• Create engaging digital content (copywriting, basic graphics, short videos) to inspire donations and raise awareness.
• Analyze campaign performance data, identify trends, and make data-driven recommendations for improvement.
• Manage the organization's social media presence, fostering community engagement and driving traffic to donation pages.
• Implement and manage email marketing campaigns, including segmentation, personalization, and automation.
• Stay abreast of the latest digital fundraising trends, tools, and best practices.
• Collaborate with marketing and communications teams to ensure brand consistency and integrated campaign efforts.
• Manage the digital fundraising budget and track ROI for all digital initiatives.
• Explore and test new digital fundraising channels and technologies.

Requirements

• A minimum of 4-6 years of experience in digital marketing, with a strong focus on digital fundraising or online revenue generation.
• Proven track record of developing and executing successful digital fundraising campaigns that have met or exceeded targets.
• Expertise in social media marketing, SEO/SEM, email marketing, and content creation for online platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Experience with CRM systems and donor management platforms.
• Excellent copywriting and communication skills, with the ability to craft compelling calls to action.
• Strong understanding of user experience (UX) and conversion rate optimization (CRO).
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Self‑motivated, highly organized, and able to work effectively in a remote, fast‑paced environment.
• A passion for humanitarian work and the mission of providing clean water.

Benefits

• This fully remote position offers exceptional flexibility and autonomy.
• You will be part of a passionate global team making a tangible impact on lives worldwide.
• The role provides opportunities for continuous learning and professional growth in the dynamic field of digital fundraising.
• You will contribute to life‑changing projects, with the potential to influence strategies that support communities including those in areas relevant to Limpopo .