Digital Fundraising Specialist

Placements24; Durban; Hybride; ZAR 300 000 - 600 000; Plein temps

Avantages offerts par ce poste

Health insurance

Paid time off

Remote-friendly

Résumé du poste

Placements24's Durban-based client, a prominent national charity, seeks a Digital Fundraising Specialist to grow online donations and supporter engagement from anywhere in South Africa.

Design and run campaigns across social media, email, and website; craft compelling content; optimize pages with analytics; and collaborate with communications and programs teams to amplify impact. You will leverage data to improve ROI and help expand mission-critical initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 3–5 years of experience in digital marketing with focus on online fundraising.
• Proven track record of campaigns that increased revenue.
• Strong SEO, SEM, social media, email marketing, and CRM familiarity.
• Excellent content creation and copywriting skills.
• Proficient in data analysis with Google Analytics.

Responsabilités

• Design, implement, and manage digital fundraising campaigns across platforms.
• Create compelling content for donor appeals and communications.
• Grow social media presence to boost engagement and donations.
• Run email marketing campaigns with segmentation and automation.
• Analyze website data to improve donation pages and conversions.
• Track KPIs and report results; collaborate with communications teams.

Connaissances

Digital marketing

Content creation

Data analysis

Campaign design

Formation

Bachelor's degree in Marketing/Communications/Digital Media

Outils

Google Analytics

CRM systems

SEO/SEM tools

Email marketing platforms

Description du poste

About the Role

Our client, a prominent national charity organization with a strong presence in Durban , is seeking a talented and results-oriented Digital Fundraising Specialist to join their growing team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa, with a strong emphasis on collaboration with our Durban-based operations. You will be responsible for developing and executing innovative digital fundraising strategies to increase online donations and supporter engagement. This includes managing social media campaigns, email marketing, website content, and other digital channels to inspire generosity and support for our client's vital work. The ideal candidate will have a proven track record in digital marketing, a deep understanding of online fundraising best practices, and a passion for driving social change. You will leverage data analytics to optimize campaigns and maximize ROI, constantly seeking new and effective ways to connect with potential donors. This role requires a creative thinker with strong analytical skills and the ability to translate complex ideas into compelling calls to action. You will be a key player in ensuring the continued success and expansion of our client's mission-critical initiatives.

Key Responsibilities

• Design, implement, and manage digital fundraising campaigns across various platforms (social media, email, website).
• Develop compelling content (text, images, videos) for digital fundraising appeals and donor communications.
• Manage and grow the organization's social media presence to increase engagement and drive donations.
• Execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic and user behavior to optimize online donation pages and conversion rates.
• Monitor digital fundraising trends and identify new opportunities for growth.
• Track and report on key performance indicators (KPIs) for digital fundraising activities.
• Collaborate with the communications and programs teams to ensure consistent messaging and brand representation.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, with a significant focus on online fundraising or non-profit marketing.
• Proven success in developing and executing digital campaigns that have demonstrably increased revenue.
• Strong understanding of SEO, SEM, social media marketing, email marketing platforms, and CRM systems.
• Excellent content creation and copywriting skills, with the ability to craft persuasive and engaging narratives.
• Proficiency in data analysis and reporting tools (e.g., Google Analytics).
• Self-starter with strong organizational and project management skills, capable of working independently.
• Passion for the mission of our client and a commitment to ethical fundraising practices.
• Experience with online donation platforms and payment gateways.

Benefits

This is a fully remote position offering a competitive salary between and R per annum, depending on experience and qualifications. Our client provides a comprehensive benefits package, including health insurance and paid time off. We believe in fostering a positive work-life balance and offer significant flexibility. You will have the opportunity to work with a dedicated and passionate team from wherever you are located, contributing directly to the success of our client's impactful work.