E-commerce Content Strategist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Health, dental, and vision benefits

Hybrid work model in Nelspruit

Professional development opportunities

Job summary

Placements24 is seeking an experienced E-commerce Content Strategist based in Nelspruit (Mbombela) to define and execute a content roadmap that drives engagement, conversions, and brand loyalty across e-commerce and social channels.

You will plan, develop, and manage content initiatives aligned with marketing objectives, collaborating with design, marketing, and product teams, while optimizing for SEO and user experience. This hybrid role offers growth and impact.

Qualifications

• Proven experience as Content Strategist or Content Manager in e-commerce.
• Strong SEO principles and optimization techniques.
• Excellent writing, editing, and communication.
• Experience with CMS and e-commerce platforms.
• Ability to conduct user research and market analysis.
• Track record of delivering measurable content results.

Responsibilities

• Develop and execute a comprehensive content strategy for the website and social channels.
• Plan, create, and manage product descriptions, blog posts, landing pages, emails.
• Conduct keyword research and SEO optimization.
• Collaborate with design, marketing, and product teams.
• Analyze content performance and refine strategy.
• Manage the content calendar from ideation to publication.

Skills

Content strategy

SEO fundamentals

Writing & editing

CMS experience

Tools

CMS platforms

Job description

About the Role

Our client is seeking an experienced and creative E-commerce Content Strategist to define and execute a compelling content roadmap that drives engagement, conversions, and brand loyalty. This role requires a deep understanding of how content impacts the customer journey across e-commerce platforms and social media. You will be responsible for planning, developing, and managing content initiatives that align with marketing objectives and enhance the user experience. Based in Nelspruit, this position offers a fantastic opportunity to shape the brand's narrative and voice in the digital marketplace.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website and associated social media channels.
• Plan, create, and manage a variety of content types, including product descriptions, blog posts, landing pages, social media updates, and email campaigns.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Collaborate with design, marketing, and product teams to ensure content is consistent with brand guidelines and marketing goals.
• Analyze content performance metrics and use insights to refine the content strategy and improve engagement.
• Manage the content calendar and oversee the editorial process from ideation to publication.

Requirements

• Proven experience as a Content Strategist, Content Manager, or similar role with a focus on e-commerce.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Experience with content management systems (CMS) and e-commerce platforms.
• Ability to conduct user research and market analysis to inform content creation.
• Demonstrated success in developing and implementing content strategies that drive measurable results.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional development and attending industry conferences.
• A flexible hybrid work model providing work-life balance in Nelspruit .
• Creative and collaborative team environment focused on innovation.